Firstup vs Yell Advocacy
Firstup
firstup.ioYell Advocacy
yellsocial.comSide by side
| Figure | Firstup | Yell Advocacy |
|---|---|---|
| Price from | — | $21/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 5 |
| Spec score · Social Media Advocacy Software | 8.3 (#8) | 8.4 (#7) |
| API access | Client credentials must be obtained from Firstup support before bearer tokens can be issued. | API access is listed as an Enterprise plan capability. |
| Licence | The developer portal is copyrighted by Firstup, Inc. with all rights reserved; no open-source licence is offered. | The reviewed product, pricing, capabilities, and legal pages do not state an open-source licence. |
| Security | Firstup lists TLS 1.2 encryption in transit, AES 256-bit encryption at rest, SAML single sign-on, SOC 2 Type 2, GDPR processor compliance, CCPA, and ISO 27001 certification. | Yell Social states that it uses managed identity, role-based access controls, encrypted transport, managed hosting, monitoring, and incident procedures. |
| Self-hosting | Firstup describes its service as a multi-tenant cloud application accessed through a browser. | The reviewed pages describe a managed web service and installable web app; they do not state a self-hosted deployment option. |
| What it does | Firstup is a cloud workforce-communications platform for personalized employee messages, engagement and journey analytics. | Yell Advocacy gives employees an approved content feed, editable sharing kits, and participation reporting for amplifying company content. |
Plans
Firstup
- Employee intranet add-onPriced on request
- EssentialPriced on request
- PremierPriced on request
- ProfessionalPriced on request
Yell Advocacy
- Essentials$21 a month
- Standard$35 a month
- Premium$70 a month
- Ultimate$140 a month
- EnterprisePriced on request
In their own words
Yell Advocacy
Yell Advocacy gives employees a workspace of approved brand content to personalize and share, while program owners can track participation and program activity. Owners can add company news, thought leadership, culture, recruiting material, events, and customer stories. Employees select a network, edit an approved caption, then share through that network’s own app; Advocacy does not post from personal profiles. Editable share kits and network-specific options support preparation for sharing. Pixel searches the approved library and recommends available content without creating unapproved campaigns. Reporting tracks confirmed shares, active advocates, content readiness, points, and activity; a leaderboard ranks advocates by confirmed activity and points and includes every team member. The product lists seven networks, with LinkedIn, X, and Facebook as examples. Live authorization and automatic publishing are not enabled, and third-party app sync is not connected in this release. It is an installable web app, not a native app-store download, and runs on Android, iOS, macOS, web, and Windows. The 14-day preview needs no card, but checkout is unavailable. Listed monthly package previews start at $21 a month; no free plan is offered.