Fitly vs UTRY

Fitly is a web-based AI virtual try-on widget for clothing, cosmetics, and jewelry. Shoppers upload a photo, which Fitly combines with a product image to produce a try-on result in 10–20 seconds. The widget works on Shopify, WooCommerce, BigCommerce, Squarespace, Wix, and custom-built sites that can use a script tag. Fitly says it can detect or pull product images automatically, without manual uploads, 3D scanning, or special photography. Merchants can customize widget colors, button text, and placement, and can choose white-label presentation. Shoppers do not need accounts, and the widget does not set cookies or track them across sites or sessions. Shopper photos are automatically deleted within 24 hours, while generated try-on images remain until the merchant deletes them. Depending on merchant configuration, Google Gemini, xAI (Grok), and Replicate may receive shopper photos and garment images. Fitly lists approved-domain restrictions, HTTPS image URLs, SSRF protection, a 5 MB upload limit, and API-key authentication for endpoints. The Free plan costs nothing and includes 3 try-ons per month for 1 product. Paid plans start at $29 a month.

UTRY has no write-up on Specifiction yet; its figures are above.