FlexSim vs StratX Simulations

FlexSim is 3D discrete-event simulation software for modeling and improving existing or proposed systems. Its realistic 3D graphics visualize system behavior, while drag-and-drop controls let users place objects and resources and import CAD drawings or custom 3D objects. Model-building options include a Standard Object Library, Process Flow activity blocks, FlexScript, and C++ integration. For analysis, FlexSim offers charts, graphs, data tracking, and spreadsheet export. OptQuest integration supports scenario optimization using variables, constraints, and multiple objectives. The Experimenter compares scenarios, distributes replications across CPU cores, and supports report generation and performance measures. Data can be imported and exported through Excel and SQL connectors, with FlexScript APIs for files, sockets, and HTTP requests. The Emulation tool supports Modbus, OPC DA, OPC UA, and certain manufacturer-specific PLC connections; some require an Emulation license. FlexSim is listed for Windows and web, with desktop deployment. Pricing is on request; the free Express trial plan has limits including 30 3D objects and 35 Process Flow activities.

StratX Simulations develops web-based experiential business simulations for educators and learners. Participants learn by making decisions in realistic competitive settings across topics such as marketing strategy, digital marketing, circular economy, innovation, sales and negotiation, brand strategy, digital transformation, and marketing mix. The audience includes undergraduate and graduate students, MBA and executive education participants, and working professionals. Markstrat has assessment tools, a real-time AI assistant inside the simulation, and multiple language versions. Its exercises cover segmentation, positioning, pricing, product portfolios, research and development, and communication while customers and competitors change. Markstrat requires 12–20 hours of decision-making and can run over a semester, in a 4.5-day intensive course, or in a two-day highly intensive course. Use is reserved for registered instructors validated by StratX. Simulations run on the web, support multiplayer participation and an instructor dashboard, and are licensed per participant only within programs. StratX recommends at least 15 participants and sets no maximum. Pricing is provided on request. The company states compliance with EU–U.S. and Swiss–U.S. Data Privacy Frameworks.