Folderly vs Instantly
Folderly
folderly.com
Instantly
instantly.aiSide by side
| Figure | Folderly | Instantly |
|---|---|---|
| Price from | $4.67/mo | $47/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 12 | 17 |
| Spec score · Email Warm-Up Software | 9.2 (#1) | 9.1 (#2) |
| Documentation | Folderly provides a public help center and separate API reference documentation. | The help center contains dedicated sections for accounts, DNS, warmup, campaigns, lead search, analytics, Unibox, CRM, deliverability, troubleshooting, and 36 integration articles. |
| Headquarters | 8 The Green STE 300, Dover, DE 19901, United States | Sheridan, Wyoming, United States |
| Integrations | Folderly says it connects to major email service providers through API and SMTP and supports custom providers. | The marketplace lists integrations including Slack, HubSpot, Zapier, RB2B, BetterContact, Replit, Gojiberry, and Findymail. |
| Intended users | Folderly presents its suite for B2B teams and highlights outbound campaigns, cold outreach, and marketing use cases. | Instantly lists agencies, freelancers, enterprise customers, founders, sales, marketing, and sales development among its use cases. |
| Rating on Capterra | 4.8 out of 5 from 44 reviews | 0.0 out of 5 from 0 user reviews. |
| Rating on G2 | 4.8 out of 5 from 103 reviews | 4.8 out of 5 from 4,159 reviews. |
| Security | Folderly says its security program is supported by SOC 2 Type II and ISO 27001. | Instantly's privacy policy says its security measures may include firewalls, encryption, hashing or truncation, and access controls. |
| Support | The site offers tailored expert support and lists [email protected] and +1 302 202 4044 as contact details. | The Growth outreach plan includes chat support, while Scale lists premium live support. |
| What it does | Folderly is a B2B email-deliverability suite for diagnosing, fixing and monitoring inbox placement. | Instantly combines cold-email automation, unlimited sending accounts and warmup, a B2B lead database, and AI sales features. |
Plans
Folderly
- Inbox Insights FreeFree
- PulseFree
- Folderly — 25–99 mailboxes$56 a year
- Folderly 25–99 mailboxes (yearly)$56 a month
- Folderly — 10–24 mailboxes$72 a year
- Folderly 10–24 mailboxes (yearly)$72 a month
- Inbox Insights Monthly$79 a month
- Folderly — 1–9 mailboxes$96 a year
- Folderly 1–9 mailboxes (yearly)$96 a month
- Inbox Insights Yearly$799 a year
Instantly
- Free trialFree
- Growth$47 a month
- Growth (Credits)$47 a month
- Growth Credits$47 a month
- Growth (Outreach)$47 a month
- Starter$94 a month
- Hypergrowth$97 a month
- Hypergrowth (Outreach)$97 a month
- Supersonic (Credits)$97 a month
- Hyper Credits$197 a month
In their own words
Folderly
Folderly is a suite of AI and email deliverability tools for B2B teams. It combines campaign drafting with checks and monitoring intended to help assess email placement and sender reputation. Inbox Insights reviews inbox placement along with sending IP and domain signals before a campaign; its free plan includes 2 tests per month. Pulse tracks placement over time, and real-time alerts are available for free. Folderly AI turns an offer, audience, and goal into a campaign draft and directs users to relevant checks. Other tools cover DMARC reports, public DNS and IP inspection, email HTML previews, and real-message testing; DMARC is a pilot and Mirror is in beta. Folderly says it connects to email service providers through API and SMTP, supports custom providers, and names Amazon AWS, Sendpulse, Elastic Email, Google Workspace, SendGrid, and Microsoft Outlook. Product availability, access, and plans vary by product. Listed options include Inbox Insights Monthly at $79 a month for 100 tests and Inbox Insights Yearly at $799 a year for 100 tests per month. Folderly mailbox plans list a minimum commitment and per-mailbox monthly amounts, billed yearly.
Instantly
Instantly combines cold email automation with a built-in B2B lead database for sales outreach. Its outreach tools support automated sequences, unlimited sending accounts, warmup on paid plans, mailbox rotation, reply detection, and multichannel outreach. SuperSearch provides access to a database of 450M+ B2B leads, with filters and email enrichment. Instantly Copilot can find leads, generate campaigns and sequences, summarize analytics, and run recurring tasks. The integration marketplace includes HubSpot, Slack, Zapier, RB2B, BetterContact, and Replit. Growth (Outreach) costs $47 a month, billed monthly, and includes unlimited email accounts and warmup, 1,000 uploaded contacts, and 5,000 emails monthly. Its 14-day trial requires no credit card and allows up to two connected email accounts, 250 uploaded leads, and 1,000 campaign emails. Platforms listed include Android, iOS, web, and API. Instantly names agencies, freelancers, enterprise customers, founders, and sales and marketing teams among its use cases.