FollowThrough vs Fresha

FollowThrough helps small businesses track leads, set next steps, automate reminders, and encourage customers to return. Its tools include CRM and pipeline tracking, tasks, lifecycle email automation, campaigns, loyalty programs, reports, and an owner dashboard. Users can start from templates for new leads, missed calls, quote follow-ups, first visits, or inactive customers, then add contacts manually or import a CSV. Digital loyalty passes can be sent by email; customers can track progress and use QR codes for check-ins. The Free plan costs $0/forever for one user and up to 25 contacts, with pipeline, tasks, and email notifications. Paid plans start at $29/month and include a 14-day free trial with no credit card required. Solo lists Square and Clover integrations, while public API access is included in Growth. FollowThrough is available on Android, iOS, and the web, with API availability listed. The maker describes it as built for owner-led businesses, including salons, car washes, restaurants, gyms, and spas.

Fresha is appointment-booking software available on the web, iOS, and Android. Businesses can provide booking pages for customers, manage appointments in a calendar, and collect payments. Calendar synchronization works one way. Scheduling options include group bookings and round-robin assignment, while automated reminders support appointment communication. Fresha uses a freemium model with a free plan and a 7-day trial. Its listed plans distinguish team size: Independent is for one team member, while Team supports unlimited team members. The maker, Fresha, is headquartered in London, United Kingdom. The combination of customer booking pages, scheduling modes, reminders, payment collection, and multi-platform access covers core appointment administration for businesses with different staffing levels.