FollowThrough vs Salonist

FollowThrough helps small businesses track leads, set next steps, automate reminders, and encourage customers to return. Its tools include CRM and pipeline tracking, tasks, lifecycle email automation, campaigns, loyalty programs, reports, and an owner dashboard. Users can start from templates for new leads, missed calls, quote follow-ups, first visits, or inactive customers, then add contacts manually or import a CSV. Digital loyalty passes can be sent by email; customers can track progress and use QR codes for check-ins. The Free plan costs $0/forever for one user and up to 25 contacts, with pipeline, tasks, and email notifications. Paid plans start at $29/month and include a 14-day free trial with no credit card required. Solo lists Square and Clover integrations, while public API access is included in Growth. FollowThrough is available on Android, iOS, and the web, with API availability listed. The maker describes it as built for owner-led businesses, including salons, car washes, restaurants, gyms, and spas.

Salonist is cloud-based salon management software covering bookings, point of sale, inventory, staff, marketing and memberships. It works on web and mobile without installation. Clients can book at any time through a website, Instagram or the Salonist app, with automatic reminders and options for recurring or package bookings. Its integrated POS supports card, contactless and Stripe terminal payments, bulk checkout, payment reports and stock updates. The service targets businesses ranging from hair salons, massage centers and spas to barbershops, nail salons, aesthetic skin clinics and pet groomers. Salonist lists more than 40 integrations, including Stripe, PayPal, Razorpay, Clover, QuickBooks and Authorize.Net. The free Market Place Listing plan includes 50 appointments per month. Essential costs $59.00 per month, Advance costs $109.00 per month and Expert costs $179.00 per month. Expert includes a custom-branded client app published under the salon's name. A 15% commission applies once to the first visit from a new client discovered through its marketplace; returning-client and direct bookings do not incur that fee.