FollowThrough vs Salonized
FollowThrough
follow.clvrd.com
Salonized
salonized.comSide by side
| Figure | FollowThrough | Salonized |
|---|---|---|
| Price from | $29/mo | €21/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Salon Marketing Software | 9.2 (#2) | 8.7 (#9) |
| Integrations | The Solo plan lists Square and Clover integrations. | Documented integrations include Google Calendar, Apple Calendar, Stripe, Mollie and Treatwell. |
| Public API | Public API access is included in the Growth plan. | A public GitHub wiki documents JSON endpoints for booking configuration, locations, resources, services, availability and creating bookings. |
| Purpose | FollowThrough helps small businesses track leads, assign next steps, automate reminders, and bring customers back. | Salonized provides salon software for managing appointments, client administration, accounting, sales administration and marketing. |
| Support | Business includes priority support. | Salonized says customers can contact support by telephone during office hours, chat on the website or app, and email. |
| System requirements | The CRM page says FollowThrough runs in any modern browser and installs on iPhone and Android as a progressive web app. | The service works in a browser on Windows, Mac, Linux, PC, laptop, tablet or smartphone; internet access and one of the two latest browser versions are required, and Internet Explorer is unsupported. |
| What it does | FollowThrough is a follow-up system for small businesses that tracks leads, assigns next steps, automates reminders, and supports customer retention. | Salonized is cloud salon-management software for appointments, sales, customer records and marketing. |
Plans
In their own words
FollowThrough
FollowThrough helps small businesses track leads, set next steps, automate reminders, and encourage customers to return. Its tools include CRM and pipeline tracking, tasks, lifecycle email automation, campaigns, loyalty programs, reports, and an owner dashboard. Users can start from templates for new leads, missed calls, quote follow-ups, first visits, or inactive customers, then add contacts manually or import a CSV. Digital loyalty passes can be sent by email; customers can track progress and use QR codes for check-ins. The Free plan costs $0/forever for one user and up to 25 contacts, with pipeline, tasks, and email notifications. Paid plans start at $29/month and include a 14-day free trial with no credit card required. Solo lists Square and Clover integrations, while public API access is included in Growth. FollowThrough is available on Android, iOS, and the web, with API availability listed. The maker describes it as built for owner-led businesses, including salons, car washes, restaurants, gyms, and spas.
Salonized
Salonized is software for managing salon appointments, client administration, accounting, sales administration, and marketing. The Appointments plan includes an online calendar and bookings, appointment reminders, client management, and two-way Google sync. Basic adds a cash register, online payments, feedback, an automatic waiting list, treatment reports, product management, financial reporting, gift cards, and loyalty points. Pro adds marketing tools such as newsletters, email templates, customer grouping, online forms, rebook reminders, last-minute discounts, custom discount codes, and dynamic pricing. The integrations collection lists Google Calendar, Apple Calendar, Stripe, Mollie, and Treatwell. Plans cost €21 a month for Appointments, €39 a month for Basic, and €59 a month for Pro; annual billing is available with a 10% discount. Extra employee and location charges are listed separately. Salonized works on internet-connected computers, tablets, and smartphones using an up-to-date browser; Internet Explorer is unsupported. Mobile apps are available for iPhone, iPad, and Android. The Appointments and Basic plans are no longer available in Switzerland from January 1, 2026.