FollowUpThen vs Instantly
FollowUpThen
followupthen.com
Instantly
instantly.aiSide by side
| Figure | FollowUpThen | Instantly |
|---|---|---|
| Price from | $4/mo | $47/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 7 | 17 |
| Spec score · Email Scheduling Software | 9.5 (#1) | 9.1 (#5) |
| Company headquarters | Crunchbase lists FollowUpThen's headquarters in San Jose, California, United States. | Foo Monk LLC lists 30 N. Gould Street, Sheridan, Wyoming 82801 as its business address. |
| Documentation | The help center documents setup, scheduling, time formats, accounts, teams, premium features, response detection and SMS. | The help center contains dedicated sections for accounts, DNS, warmup, campaigns, lead search, analytics, Unibox, CRM, deliverability, troubleshooting, and 36 integration articles. |
| Integrations | The product lists Zapier, which it says connects to 4000+ other apps, and Google Calendar features for managing follow-ups. | The marketplace lists integrations including Slack, HubSpot, Zapier, RB2B, BetterContact, Replit, Gojiberry, and Findymail. |
| Rating on G2 | 5.0 out of 5 from 2 reviews | 4.8 out of 5 from 4,159 reviews. |
| Security controls | Followup bodies are stored with 128-bit encryption, backed up redundantly, and email contents are automatically deleted four weeks to six months after sending. | The Trust Center lists production authentication, MFA for remote access, access revocation, vulnerability monitoring, continuity planning, and data-retention controls. |
| Support | The company directs users to its help center and provides a contact link for questions and support. | The Growth outreach plan includes chat support, while Scale lists premium live support. |
| What it does | FollowUpThen schedules email reminders and followups by addressing an email to a date-formatted FollowUpThen address. | Instantly combines cold-email automation, unlimited sending accounts and warmup, a B2B lead database, and AI sales features. |
Plans
FollowUpThen
- FreeFree
- FreeFree
- Base annual$4 a month
- Team$4 a month
- Base monthly$5 a month
- Base Plan$5 a month
- SkillsPrice not published
Instantly
- Free trialFree
- Growth$47 a month
- Growth (Credits)$47 a month
- Growth Credits$47 a month
- Growth (Outreach)$47 a month
- Starter$94 a month
- Hypergrowth$97 a month
- Hypergrowth (Outreach)$97 a month
- Supersonic (Credits)$97 a month
- Hyper Credits$197 a month
In their own words
FollowUpThen
FollowUpThen is an email reminder service that schedules a follow-up when a date or time is placed before its email address. It handles intervals, specific dates, and recurring reminders. Adding it in BCC keeps a reminder private to the sender; adding it in CC sends the due follow-up to everyone in the email's To field. Upcoming reminders can be managed in a web app, by emailing [email protected], or through a daily agenda. The basic reminder workflow does not require inbox access. Listed add-ons include response detection, SMS notifications, persistent tasks, and automatic cancellation when a reply arrives. The service also lists Zapier connections and Google Calendar features. Its free plan allows 50 active follow-ups per month. The Base Plan costs $5 a month, and a 14-day trial is listed. It is available on Android, iOS, and the web; the email-based workflow also works on phones, PCs, and tablets. The service describes encrypted message storage and a privacy mode that deletes message bodies and attachments when a reminder is scheduled.
Instantly
Instantly combines cold email automation with a built-in B2B lead database for sales outreach. Its outreach tools support automated sequences, unlimited sending accounts, warmup on paid plans, mailbox rotation, reply detection, and multichannel outreach. SuperSearch provides access to a database of 450M+ B2B leads, with filters and email enrichment. Instantly Copilot can find leads, generate campaigns and sequences, summarize analytics, and run recurring tasks. The integration marketplace includes HubSpot, Slack, Zapier, RB2B, BetterContact, and Replit. Growth (Outreach) costs $47 a month, billed monthly, and includes unlimited email accounts and warmup, 1,000 uploaded contacts, and 5,000 emails monthly. Its 14-day trial requires no credit card and allows up to two connected email accounts, 250 uploaded leads, and 1,000 campaign emails. Platforms listed include Android, iOS, web, and API. Instantly names agencies, freelancers, enterprise customers, founders, and sales and marketing teams among its use cases.