FollowUpThen vs Mixmax
FollowUpThen
followupthen.comMixmax
mixmax.comSide by side
| Figure | FollowUpThen | Mixmax |
|---|---|---|
| Price from | $4/mo | $29/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | Yes |
| macOS | Yes | Yes |
| Linux | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | — | Yes |
| Plans published | 7 | 10 |
| Spec score · Email Scheduling Software | 9.5 (#1) | 9.2 (#4) |
| Integrations | The product lists Zapier, which it says connects to 4000+ other apps, and Google Calendar features for managing follow-ups. | Mixmax advertises more than 40 native integrations, including Salesforce, HubSpot, Slack, Google Calendar, LinkedIn, Zoom and Zapier. |
| Rating on G2 | 5.0 out of 5 from 2 reviews | 4.6 out of 5 from 1,486 reviews |
| Scheduling | The service supports thousands of date formats, including intervals, specific dates and recurring reminders. | One-click scheduling includes booking pages, available times in emails, reminders and teammate booking. |
| Support | The company directs users to its help center and provides a contact link for questions and support. | Mixmax provides a Help Center, support messenger, email support, and an AI assistant named Maxine available 24/7 in the web app. |
| What it does | FollowUpThen schedules email reminders and followups by addressing an email to a date-formatted FollowUpThen address. | Mixmax runs sales outreach inside Gmail by sending personalized follow-ups, tracking engagement, managing reminders and booking meetings. |
Plans
FollowUpThen
- FreeFree
- FreeFree
- Base annual$4 a month
- Team$4 a month
- Base monthly$5 a month
- Base Plan$5 a month
- SkillsPrice not published
Mixmax
- FreeFree
- I follow up now and thenFree
- Inbox Copilot$29 a month
- I reach out every week$29 a month
- Engagement Copilot$49 a month
- Mixmax Suite$89 a month
- Outreach is my job$89 a month
- We run outreach at scale$129 a month
- Meeting CopilotPriced on request
- Mixmax for TeamsPriced on request
In their own words
FollowUpThen
FollowUpThen is an email reminder service that schedules a follow-up when a date or time is placed before its email address. It handles intervals, specific dates, and recurring reminders. Adding it in BCC keeps a reminder private to the sender; adding it in CC sends the due follow-up to everyone in the email's To field. Upcoming reminders can be managed in a web app, by emailing [email protected], or through a daily agenda. The basic reminder workflow does not require inbox access. Listed add-ons include response detection, SMS notifications, persistent tasks, and automatic cancellation when a reply arrives. The service also lists Zapier connections and Google Calendar features. Its free plan allows 50 active follow-ups per month. The Base Plan costs $5 a month, and a 14-day trial is listed. It is available on Android, iOS, and the web; the email-based workflow also works on phones, PCs, and tablets. The service describes encrypted message storage and a privacy mode that deletes message bodies and attachments when a reminder is scheduled.
Mixmax
Mixmax is a sales engagement platform for revenue teams using Gmail or Outlook. It runs as a Chrome extension for Gmail, an Outlook add-in, and a web dashboard for sequences, reports, and workspace settings. Multi-stage sequences can send follow-up emails, create tasks, and schedule calls using merge variables and CSV uploads. Real-time email open and click tracking comes with desktop notifications, while scheduling links let recipients choose a time and add the meeting to both calendars. Rules can create Salesforce tasks after emails are opened or add recipients to sequences when deal stages change. Mixmax also syncs email, meeting, and sequence activity to Salesforce or HubSpot, and lists more than 40 native integrations included on every plan. The Free plan allows 20 tracked emails and up to 50 sequence recipients per month. Paid plans start at $29/user/mo billed annually; a 14-day trial is available. Mixmax requires Chrome for its extension and may limit one user's sending to 1,000 emails per day.