Fomo vs Freshmarketer
Fomo
usefomo.com
Freshmarketer
freshworks.comSide by side
| Figure | Fomo | Freshmarketer |
|---|---|---|
| Price from | $25/mo | $15/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Conversion Rate Optimization Software | 8.0 (#15) | 8.9 (#3) |
| Analytics | Fomo says it compares its big data with a customer's data to generate conversion insights and can track click-through conversions with Google Analytics or Scorecard. | Its reporting includes an e-commerce dashboard, email and SMS performance metrics, revenue attribution, A/B testing, heatmaps, and session replay. |
| Founded | 2016 | 2010 |
| Integrations | Fomo's integrations page lists Shopify, Zapier, webhooks, Mailchimp, Instagram, Yotpo, Drip, Stripe, Google Reviews, Square, and HubSpot among its connections. | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. |
| Purpose | Fomo says its social proof is intended to build trust and increase conversions. | Freshmarketer provides AI-powered marketing automation to generate sales-ready leads, support multichannel engagement, and drive business impact. |
| Support | Fomo's homepage lists [email protected] as a contact for help. | Freshworks directs Freshmarketer pricing and signup questions to [email protected]. |
Plans
In their own words
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.