For-Sight vs Hapi Guest Identity (formerly Hapi Guest CRM)

For-Sight is a web-based hospitality CRM for independent boutique hotels, destination resorts, multi-site groups, and managed portfolios. Founded in Edinburgh in 2007, it unifies guest stays, preferences, spending, and engagement into profiles that hotels can segment by behaviour, RFM, demographics, or interests. Campaign Studio provides a drag-and-drop builder, templates, and automation for email and SMS communications, including post-stay retention and win-back journeys for guests absent six or more months. The platform detects duplicate records, merges them, and tracks consent in its stated GDPR-aligned enrichment process. It connects with property-management, booking, revenue-management, and guest-experience systems; GuestRevu is an optional feedback add-on. For-Sight says implementation commonly takes four to eight weeks. Pricing depends on property size and requirements and is provided after a call.

Hapi Guest Identity (formerly Hapi Guest CRM) has no write-up on Specifiction yet; its figures are above.