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SPECIFICTION
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For-Sight

for-sight.com

Web
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Spec score 7.8 #12 of 27 in Hospitality CRM Software

What it is

For-Sight is a web-based hospitality CRM for independent boutique hotels, destination resorts, multi-site groups, and managed portfolios. Founded in Edinburgh in 2007, it unifies guest stays, preferences, spending, and engagement into profiles that hotels can segment by behaviour, RFM, demographics, or interests. Campaign Studio provides a drag-and-drop builder, templates, and automation for email and SMS communications, including post-stay retention and win-back journeys for guests absent six or more months. The platform detects duplicate records, merges them, and tracks consent in its stated GDPR-aligned enrichment process. It connects with property-management, booking, revenue-management, and guest-experience systems; GuestRevu is an optional feedback add-on. For-Sight says implementation commonly takes four to eight weeks. Pricing depends on property size and requirements and is provided after a call.

Spec sheet

Purpose
For-Sight is a hospitality CRM that unifies guest data, automates personalised marketing, and helps hotels drive direct bookings and repeat visits.Read 8 Oct 2026 · for-sight.com
Product
For-Sight is a hospitality CRM that unifies guest data, automates personalised marketing, and helps hotels drive direct bookings and repeat visits.Read 8 Oct 2026 · for-sight.com
Audience
The platform is designed for independent boutique hotels, destination resorts, multi-site hotel groups, and managed hotel portfolios.Read 8 Oct 2026 · for-sight.com
Integrations
For-Sight lists pre-built connectors with Opera, Mews, Guestline, and more than 30 hospitality systems, including PMS, dining, spa, loyalty, and review platforms.Read 8 Oct 2026 · for-sight.com
Security
For-Sight states that it is ISO 27001 and ISO 9001 certified and encrypts data in transit with TLS 1.2+ and at rest with AES-256.Read 8 Oct 2026 · for-sight.com
Support
Its customer success offering includes a dedicated success champion, regular check-ins, strategic planning, and optional professional services for campaign creation, template design, and advanced segmentation.Read 8 Oct 2026 · for-sight.com
Headquarters
Edinburgh, Scotland, United KingdomRead 28 Sep 2026 · for-sight.com
Founded
2007Read 28 Sep 2026 · for-sight.com
Campaigns
Campaign Studio provides a drag-and-drop campaign builder, professional templates, and automation workflows for personalised communications.Read 8 Oct 2026 · for-sight.com
Channels
The platform supports guest communications across email and SMS.Read 8 Oct 2026 · for-sight.com
Cloud
The company says it moved fully to the cloud in 2020.Read 8 Oct 2026 · for-sight.com
Company history
For-Sight says it began in Edinburgh in 2007 and now serves over 500 independent hotels, resorts, and groups worldwide.Read 8 Oct 2026 · for-sight.com
Data hosting
Customer data is hosted in UK and EU Microsoft Azure data centres, according to For-Sight's security page.Read 8 Oct 2026 · for-sight.com
Data roles
For-Sight says it acts as a GDPR-aligned processor for customer data, while its hotel customers remain controllers responsible for lawful basis and consent.Read 8 Oct 2026 · for-sight.com
Guest profiles
It combines guest stays, preferences, spend, and engagement history into unified profiles and supports segmentation by behaviour, RFM, demographics, and interests.Read 8 Oct 2026 · for-sight.com
GuestRevu
GuestRevu is offered as an add-on that brings guest feedback and reputation insights into the For-Sight platform.Read 8 Oct 2026 · insights.for-sight.com
Implementation
For-Sight says most hotels are up and running within four to eight weeks, depending on requirements.Read 8 Oct 2026 · for-sight.com
Marketing
The platform supports automated campaigns and personalised communications across the guest journey, including retention and win-back campaigns.Read 8 Oct 2026 · for-sight.com
Messaging
For-Sight’s 2025 year-in-review says SMS was added as a communication tool alongside campaigns.Read 8 Oct 2026 · insights.for-sight.com
Platform access
For-Sight provides an account login at app.for-sight.com; its about page says the platform moved fully to the cloud in 2020.Read 8 Oct 2026 · for-sight.com
Pricing basis
Pricing depends on the property's size and requirements, and the company directs prospects to schedule a call for pricing details.Read 8 Oct 2026 · for-sight.com
Profile enrichment
It automatically detects duplicates, merges profiles, and describes its enrichment as privacy-compliant with GDPR and consent tracking.Read 8 Oct 2026 · for-sight.com
Retention
It supports automated post-stay journeys and win-back campaigns for guests who have not visited in six or more months.Read 8 Oct 2026 · for-sight.com
Segmentation
Hotels can segment guest profiles by behaviour, RFM, demographics, and interests.Read 8 Oct 2026 · for-sight.com

Plans and prices

For-Sight CRM and Marketing Platform Priced on request Price based on property size and requirements · plan recommendations provided after a call Read 8 Oct 2026 · for-sight.com

Every For-Sight plan and price →

Strong points and limits

Strong points

  • Unified guest profiles include stays and spending
  • Email and SMS campaign automation
  • Segmentation by behaviour, RFM, demographics, interests
  • Duplicate detection and profile merging
  • Dedicated success champion and strategic check-ins

Limits

  • Pricing is available only on request
  • Web platform only
  • Implementation may take four to eight weeks
  • GuestRevu feedback tools require an add-on

Who it suits

It suits hotel operators managing guest data, segmentation, and automated communications across one or more properties. It is designed for independent hotels, resorts, groups, and managed portfolios.

Verdict

For-Sight combines hotel CRM data with segmented, automated guest marketing on the web. Buyers should request pricing and confirm the integrations and implementation scope for their property.

Where Specifiction places it

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