Best Hospitality CRM Software in 2026
Updated
Guest relationships span communications, bookings, and loyalty, so hospitality CRM software can be compared across each of those needs. Look at guest messaging and guest segmentation, then consider whether reservation sync fits the way bookings are handled. Loyalty programs and marketing automation add other dimensions for managing guest engagement, while mobile app availability may matter for staff working away from a desk. GraceSoft Hospitality CRM, Scidoo CRM, and HMS Flow Guest CRM & Loyalty are among the entries to examine. Compare free-plan availability and the paid-from price alongside the features to see how the available options align with your operations and budget.
27ranked
2free plans on this page
$0.35/molowest paid tier
11 Oct 2026last checked
Input list Hospitality CRM Software 25 channels on this page · 132 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromReservation syncGuest messagingLoyalty programsMarketing automationGuest segmentationMobile app Spec sheet Score
01 GraceSoft Hospitality CRM Free planNoPaid fromReservation syncYesGuest messagingYesLoyalty programsYesMarketing automationYesGuest segmentationYesMobile app 6/8spec lines stated 7.7
02 Scidoo CRM Free planPaid fromReservation syncYesGuest messagingYesLoyalty programsYesMarketing automationYesGuest segmentationYesMobile appYes 6/8spec lines stated 7.6
03 HMS Flow Guest CRM & Loyalty Free planNoPaid fromReservation syncYesGuest messagingYesLoyalty programsYesMarketing automationYesGuest segmentationYesMobile appYes 7/8spec lines stated 7.1
04 PageCRM Free planYesPaid fromReservation syncGuest messagingYesLoyalty programsMarketing automationGuest segmentationMobile appYes 3/8spec lines stated 7.1
05 BookOne CRM Free planNoPaid fromReservation syncYesGuest messagingYesLoyalty programsYesMarketing automationYesGuest segmentationYesMobile app 6/8spec lines stated 7.0
06 HoteSoft Guest CRM Free planNoPaid from$29/moReservation syncYesGuest messagingYesLoyalty programsYesMarketing automationYesGuest segmentationYesMobile appYes 8/8spec lines stated 7.0
07 D-EDGE CRM Free planPaid fromReservation syncYesGuest messagingYesLoyalty programsYesMarketing automationYesGuest segmentationYesMobile app 5/8spec lines stated 6.9
08 HAIP Free planNoPaid fromReservation syncYesGuest messagingYesLoyalty programsMarketing automationYesGuest segmentationYesMobile app 5/8spec lines stated 6.8
09 NISKA CRM Free planNoPaid fromReservation syncYesGuest messagingYesLoyalty programsNoMarketing automationYesGuest segmentationYesMobile app 6/8spec lines stated 6.7
10 Cendyn CRM Free planPaid fromReservation syncGuest messagingYesLoyalty programsYesMarketing automationYesGuest segmentationYesMobile app 4/8spec lines stated 6.6
11 dailypoint 360° Free planPaid fromReservation syncYesGuest messagingYesLoyalty programsYesMarketing automationYesGuest segmentationYesMobile app 5/8spec lines stated 6.6
12 For-Sight Free planPaid fromReservation syncYesGuest messagingYesLoyalty programsYesMarketing automationYesGuest segmentationYesMobile app 5/8spec lines stated 6.6
13 Hostly CRM Free planNoPaid fromReservation syncYesGuest messagingYesLoyalty programsYesMarketing automationYesGuest segmentationMobile appYes 6/8spec lines stated 6.6
14 ST Comp Holdings Hotel CRM Free planPaid fromReservation syncYesGuest messagingYesLoyalty programsMarketing automationYesGuest segmentationYesMobile app 4/8spec lines stated 6.6
15 Bookboost Free planNoPaid from$2.6/moReservation syncYesGuest messagingYesLoyalty programsYesMarketing automationYesGuest segmentationYesMobile appNo 8/8spec lines stated 6.5
16 GuestMaker Free planPaid fromReservation syncYesGuest messagingYesLoyalty programsYesMarketing automationYesGuest segmentationYesMobile app 5/8spec lines stated 6.5
17 Revinate Core Free planNoPaid fromReservation syncYesGuest messagingLoyalty programsYesMarketing automationNoGuest segmentationYesMobile app 5/8spec lines stated 6.5
18 Airship Free planNoPaid fromReservation syncGuest messagingLoyalty programsMarketing automationGuest segmentationMobile app 1/8spec lines stated 6.4
19 Hapi Data Lakehouse Free planPaid fromReservation syncYesGuest messagingNoLoyalty programsNoMarketing automationNoGuest segmentationNoMobile appNo 6/8spec lines stated 6.4
20 Loyalist Free planPaid fromReservation syncYesGuest messagingYesLoyalty programsNoMarketing automationYesGuest segmentationYesMobile app 5/8spec lines stated 6.4
21 Newhotel CRM Free planPaid fromReservation syncYesGuest messagingYesLoyalty programsYesMarketing automationYesGuest segmentationYesMobile app 5/8spec lines stated 6.4
22 Weforguest Free planPaid fromReservation syncYesGuest messagingYesLoyalty programsYesMarketing automationYesGuest segmentationYesMobile app 5/8spec lines stated 6.4
23 Cloudbeds Guest Marketing Free planPaid fromReservation syncYesGuest messagingYesLoyalty programsMarketing automationYesGuest segmentationYesMobile app 4/8spec lines stated 6.3
24 Experience CRM Free planNoPaid fromReservation syncYesGuest messagingYesLoyalty programsYesMarketing automationYesGuest segmentationYesMobile appYes 7/8spec lines stated 6.3
25 GUIREZ Guest Free planPaid fromReservation syncYesGuest messagingYesLoyalty programsYesMarketing automationYesGuest segmentationYesMobile app 5/8spec lines stated 6.3
Compare all 25 in a table
| # | Tool | Score | Free plan | Paid from | Reservation sync | Guest messaging |
|---|---|---|---|---|---|---|
| 1 | GraceSoft Hospitality CRM | 7.7 | No | Yes | Yes | |
| 2 | Scidoo CRM | 7.6 | Yes | Yes | ||
| 3 | HMS Flow Guest CRM & Loyalty | 7.1 | No | Yes | Yes | |
| 4 | PageCRM | 7.1 | Yes | Yes | ||
| 5 | BookOne CRM | 7.0 | No | Yes | Yes | |
| 6 | HoteSoft Guest CRM | 7.0 | No | 29 /mo | Yes | Yes |
| 7 | D-EDGE CRM | 6.9 | Yes | Yes | ||
| 8 | HAIP | 6.8 | No | Yes | Yes | |
| 9 | NISKA CRM | 6.7 | No | Yes | Yes | |
| 10 | Cendyn CRM | 6.6 | Yes | |||
| 11 | dailypoint 360° | 6.6 | Yes | Yes | ||
| 12 | For-Sight | 6.6 | Yes | Yes | ||
| 13 | Hostly CRM | 6.6 | No | Yes | Yes | |
| 14 | ST Comp Holdings Hotel CRM | 6.6 | Yes | Yes | ||
| 15 | Bookboost | 6.5 | No | 2.6 /mo | Yes | Yes |
| 16 | GuestMaker | 6.5 | Yes | Yes | ||
| 17 | Revinate Core | 6.5 | No | Yes | ||
| 18 | Airship | 6.4 | No | |||
| 19 | Hapi Data Lakehouse | 6.4 | Yes | No | ||
| 20 | Loyalist | 6.4 | Yes | Yes | ||
| 21 | Newhotel CRM | 6.4 | Yes | Yes | ||
| 22 | Weforguest | 6.4 | Yes | Yes | ||
| 23 | Cloudbeds Guest Marketing | 6.3 | Yes | Yes | ||
| 24 | Experience CRM | 6.3 | No | Yes | Yes | |
| 25 | GUIREZ Guest | 6.3 | Yes | Yes |
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