Loyalist

Spec sheet

What it does

Loyalist is an AI-powered hospitality CRM and marketing platform for restaurants, hotels, hospitality groups, clubs and retail operators.Read 15 Oct 2026 · loyalist.com

Product

Loyalist describes itself as an AI-powered CRM and marketing platform that combines guest and event data into a unified profile.Read 4 Oct 2026 · loyalist.com

Intended users

The product is described for restaurants, hotels, clubs and retail stores, and the company says it serves hospitality brands from single locations to groups with 50-plus locations.Read 4 Oct 2026 · loyalist.com

Integrations

The integrations page lists 42 integrations across reservations, POS, events and catering, hotel PMS, reviews, membership and loyalty, payments, and analytics.Read 4 Oct 2026 · loyalist.com

Support

The privacy policy links to a Loyalist Support Center and provides an email contact for privacy questions.Read 4 Oct 2026 · loyalist.com

AI review replies

Google, Yelp, TripAdvisor and reservation-platform reviews can be collected in one inbox with AI-drafted responses.Read 15 Oct 2026 · loyalist.com

Apple app compatibility

Loyalist OS is free, requires iOS 18 or later, and its Mac version requires macOS 15 or later with an Apple M1 chip or newer.Read 15 Oct 2026 · apps.apple.com

Apple app data disclosure

The developer indicates the app may link location, contact information, contacts, messages, identifiers, usage and diagnostic data to users; Apple says this disclosure is not verified.Read 15 Oct 2026 · apps.apple.com

Campaign attribution

Campaign performance is measured against resulting visits and spend rather than clicks alone.Read 15 Oct 2026 · loyalist.com

Company founding and headquarters

LinkedIn lists the company as founded in 2023 and headquartered in New York City, New York.Read 15 Oct 2026 · linkedin.com

Company size

LinkedIn lists Loyalist as a privately held software-development company with 2–10 employees.Read 15 Oct 2026 · linkedin.com

Data security

The privacy policy says Loyalist vets subprocessors for appropriate technical and organizational safeguards and requires contractual obligations consistent with applicable data protection laws.Read 4 Oct 2026 · loyalist.com

Data transfers

For personal data transferred outside the European Economic Area, Loyalist says it uses safeguards such as European Commission Standard Contractual Clauses or adequacy decisions, as applicable.Read 4 Oct 2026 · loyalist.com

Does not replace core systems

Loyalist states that it sits on top of, rather than replacing, reservation and point-of-sale systems.Read 15 Oct 2026 · loyalist.com

Email and SMS

The platform sends personalized automated email and SMS messages to new and returning guests.Read 15 Oct 2026 · loyalist.com

Events integration

Tripleseat, Perfect Venue, Spoonfed and DICE can associate private-event bookings, catering orders or ticket buyers with guest profiles.Read 15 Oct 2026 · loyalist.com

Examples of integrations

Listed integrations include OpenTable, Resy, SevenRooms, Tock, Toast, Square, Lightspeed, Tripleseat, Google Reviews, Stripe and Shopify.Read 4 Oct 2026 · loyalist.com

Existing systems

Loyalist says it connects to existing reservation, POS and review systems and does not replace the customer’s reservation system or POS.Read 4 Oct 2026 · loyalist.com

Funding news

A PR Newswire release dated October 20, 2025 says parent company Magic raised a $10 million seed round led by Lerer Hippeau and Major Food Group.Read 15 Oct 2026 · prnewswire.com

Google Play name collision

A Google Play app named LoyalistApp describes a consumer points wallet with NFC/QR rewards and is published by ROJAS PEREZ RAUL SEBASTIAN, not Loyalist Technologies, Inc.; no rating is displayed.Read 15 Oct 2026 · play.google.com

Guest profiles

Profiles can combine guest visits, order history, communications, reviews, events and delivery orders across connected systems.Read 4 Oct 2026 · loyalist.com

Guest visibility

Users can view guest visits, order history and communications across dine-in and event activity.Read 15 Oct 2026 · loyalist.com

Hotel automation

The hotel product can trigger messages from booking, check-in, checkout, cancellation and no-show events.Read 15 Oct 2026 · hotels.loyalist.com

Hotel integration

Hotel connectors such as Oracle OPERA, Cloudbeds, Mews, Stayntouch and Infor join stays, folio activity and restaurant visits.Read 15 Oct 2026 · loyalist.com

Integration count

The integrations page lists 42 integrations across reservations, POS, events, hotel/PMS, reviews, membership, payments and analytics.Read 15 Oct 2026 · loyalist.com

Journeys

Behavior-triggered journeys support welcomes, 90-day win-backs and event invitations.Read 15 Oct 2026 · loyalist.com

Licence

No open-source licence is published; the terms grant limited internal subscription access and restrict reverse engineering and resale.Read 15 Oct 2026 · loyalist.com

Limit: loyalty depth

Airframe says Loyalist is not a mature points, tiers and offers marketplace engine compared with products such as Thanx or Punchh.Read 15 Oct 2026 · airframe.ai

Limit: pricing transparency

Airframe reports demo- and quote-driven procurement and lack of transparent self-serve pricing, which can hinder small-business onboarding.Read 15 Oct 2026 · airframe.ai

Limit: public compliance evidence

Airframe notes that current SOC 2 Type II or ISO 27001 certificates are not publicly verifiable without vendor diligence.Read 15 Oct 2026 · airframe.ai

Limit: public review evidence

Airframe found limited representation on mainstream B2B review sites and no clear Loyalist review pages on G2, TrustRadius or Gartner Peer Insights.Read 15 Oct 2026 · airframe.ai

Limit: system dependency

Airframe characterizes Loyalist as a CRM and marketing layer that complements rather than replaces reservation and table-management systems.Read 15 Oct 2026 · airframe.ai

Marketing

The platform supports behavior-based journeys and personalized email and SMS communication.Read 4 Oct 2026 · loyalist.com

POS integration

POS connectors attach closed checks, items, modifiers and discounts to guest records for systems including Toast, Square, Lightspeed and Oracle Simphony.Read 15 Oct 2026 · loyalist.com

Praise: automation and personalization

Airframe describes lifecycle email/SMS automation, segmentation and VIP personalization as core customer-attraction themes.Read 15 Oct 2026 · airframe.ai

Praise: unified data

An independent Airframe analysis identifies consolidation of reservation, POS, review and event data as a common reason customers choose Loyalist.Read 15 Oct 2026 · airframe.ai

Privacy and data processing

Loyalist’s privacy policy says it may process restaurant patrons’ information on behalf of restaurant customers and also serves as a data processing agreement for that activity.Read 4 Oct 2026 · loyalist.com

Privacy and subprocessors

The privacy policy identifies AWS, Google Workspace and Front as subprocessors and says international transfers use safeguards such as EU Standard Contractual Clauses.Read 15 Oct 2026 · loyalist.com

Public API

No public API, SDK or developer documentation was located in the reviewed official materials.Read 15 Oct 2026 · loyalist.com

Rating on Apple App Store

5.0 out of 5 from 4 ratingsRead 15 Oct 2026 · apps.apple.com

Reporting

Custom guest reports track behavior and spend before or after visits.Read 15 Oct 2026 · loyalist.com

Reservations integration

Reservation integrations include Resy, OpenTable, SevenRooms, Tock and Wisely, with notes or tags synchronized back in supported systems.Read 15 Oct 2026 · loyalist.com

Reviews

Google, Yelp and TripAdvisor reviews can be brought into one inbox with AI-drafted replies.Read 4 Oct 2026 · loyalist.com

Scale claim

The same funding announcement reports hundreds of restaurant customers, tens of millions of guest interactions annually, more than $2 billion in guest spend and revenue growth above tenfold in the prior year.Read 15 Oct 2026 · prnewswire.com

Security reports

The agreement says Loyalist may provide customer-requested audit reports covering SOC 2 Type II, ISO 27001 and PCI DSS Level 1 controls.Read 15 Oct 2026 · loyalist.com

Segmentation

Automatic tags and segments can identify behavior such as big spending, wine preference and event hosting.Read 15 Oct 2026 · loyalist.com

Self-hosting

No self-hosted deployment option or installation package is described in the reviewed official materials.Read 15 Oct 2026 · loyalist.com

Unified profiles

The service combines visits, checks, reviews, events and delivery orders into one deduplicated guest profile.Read 15 Oct 2026 · loyalist.com

VIP text line

Loyalist provides a dedicated SMS line for priority reservation requests and VIP communications.Read 15 Oct 2026 · loyalist.com

Plans and prices

Every Loyalist plan and price →

Where Specifiction places it

• Hospitality CRM Software#17 of 277.6