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GraceSoft Hospitality CRM

gracesoft.com

From $89/mo Free plan WebiOSAndroid
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Spec score 8.9 #2 of 27 in Hospitality CRM Software

What it is

GraceSoft Hospitality CRM brings guest profiles, loyalty programs, marketing campaigns, communications, feedback, and engagement activities together for hospitality businesses. The Guest Hub lets guests update profiles, check reservation details and booking history, make payments, and purchase products or services. Staff can create and email quotations, accept guest payments, and convert quotations into confirmed reservations. Campaign tools support segmentation by guest preferences and behavior, promotional communications, and direct-booking opportunities. Properties can manage loyalty memberships, points, reward redemptions, discounts, and membership tiers. Guest profiles and interaction histories remain visible across multiple properties, and email plus other identifying information are used to help prevent duplicate records. The CRM integrates with GraceSoft Easy InnKeeping PMS to synchronize guest profiles, reservations, loyalty activity, and communication history. Channel integrations including Booking.com, Airbnb, Vrbo, and Expedia are included in Premium and Platinum without extra commission fees. The product is listed for Android, iOS, and web, with 24/7 live chat, phone, and email support. Dedicated CRM pricing is available on request.

Spec sheet

What it does
GraceSoft describes its Hospitality CRM as a guest relationship platform for lodging businesses that centralizes guest information and interactions to support personalized service, communication, engagement, and repeat bookings.Read 21 Oct 2026 · gracesoft.com
Purpose
GraceSoft Hospitality CRM centralizes guest profiles, loyalty programs, marketing campaigns, guest communications, feedback collection, and engagement activities.Read 1 Oct 2026 · gracesoft.com
Integrations
GraceSoft's pricing page names Expedia, Booking.com, Airbnb, Vrbo, Google Analytics, PriceLabs, QuickBooks, and WhatsApp among its integrations or add-on modules.Read 21 Oct 2026 · gracesoft.com
Security
GraceSoft says it achieved SAQ A PCI DSS compliance and that its applications do not electronically store, process, or transmit cardholder data on its systems or premises.Read 1 Oct 2026 · gracesoft.com
Support
GraceSoft's support center lists email, phone, training, video tutorials, FAQs, and 24-hour-a-day, seven-day-a-week support.Read 21 Oct 2026 · gracesoft.com
Headquarters
Richmond, Texas, United StatesRead 28 Sep 2026 · gracesoft.com
Founded
1999Read 28 Sep 2026 · gracesoft.com
API and SDKs
The official CRM and pricing pages opened for this research do not document a public CRM API or SDK.Read 21 Oct 2026 · gracesoft.com
Centralized guest profiles
Guest profiles can combine reservation history, communications, preferences, loyalty activity, and engagement records, including records spanning multiple properties.Read 21 Oct 2026 · gracesoft.com
Channel integrations
The Premium and Platinum plans integrate with Booking.com, Airbnb, Vrbo, Expedia, and more without extra commission fees.Read 1 Oct 2026 · gracesoft.com
Cloud service
GraceSoft describes Easy InnKeeping as cloud-based software accessible remotely, with CRM presented as an integrated module.Read 21 Oct 2026 · gracesoft.com
Company founded
GraceSoft says it was founded in 1999 and launched its first cloud-based Easy InnKeeping product in 2005.Read 21 Oct 2026 · gracesoft.com
Company headquarters and size
LinkedIn lists GRACESOFT as headquartered in Richmond, Texas, with 11–50 employees and a 1999 founding year.Read 21 Oct 2026 · linkedin.com
Company legal name
The Android app directory identifies the developer as Grace Software Inc; the official site uses the GraceSoft brand.Read 21 Oct 2026 · appbrain.com
Company ownership and funding
The opened company pages do not state a funding total or identify a parent owner; LinkedIn classifies GRACESOFT as a public company.Read 21 Oct 2026 · linkedin.com
CRM bundle limit
The pricing page lists Customer Relationship Management under Platinum, while the Basic, Advanced, and Premium descriptions do not list CRM.Read 21 Oct 2026 · gracesoft.com
CRM plan limit
The property-management plan comparison marks CRM as included in Platinum and not included in Basic, Advanced, or Premium.Read 1 Oct 2026 · gracesoft.com
CRM pricing limit
GraceSoft lists CRM as an additional purchase module and gives no standalone CRM amount on its pricing page; buyers must request pricing.Read 21 Oct 2026 · gracesoft.com
Documentation
GraceSoft's support portal offers searchable knowledge-base articles, product how-tos, forums, and a ticket submission option.Read 21 Oct 2026 · support.gracesoft.com
Documentation depth
An official GuestHub help article explains enabling the portal, guest access, self check-in and check-out, payments, and prerequisites such as configuring a payment gateway.Read 21 Oct 2026 · support.gracesoft.com
Duplicate prevention
The CRM checks email addresses and other identifying information to help detect duplicate guest records.Read 21 Oct 2026 · gracesoft.com
Email campaign documentation
An official support article describes creating CRM email templates and lead, customer, and reservation campaigns with conditions such as arrival dates.Read 21 Oct 2026 · support.gracesoft.com
Free trial
The CRM page links to a free-trial signup, but the opened page does not state a trial duration.Read 21 Oct 2026 · gracesoft.com
Guest Hub
The Guest Hub lets guests view and update profile details, see reservations and booking history, make payments, and purchase products or add-ons through an online portal.Read 21 Oct 2026 · gracesoft.com
Licence
The opened official product and pricing pages describe a commercial service and do not identify an open-source licence; this research found no evidence that the CRM is open source.Read 21 Oct 2026 · gracesoft.com
Limit: group reservation reporting
A G2 reviewer reported that group reservations did not appear in financial reports until individual reservations were created and that room names or numbers were missing from those reports.Read 21 Oct 2026 · g2.com
Limit: modernization and features
A Capterra reviewer said some parts needed modernization and wanted multiple guest names to be directly supported on a reservation; the reviewer described that capability as not yet available at the time.Read 21 Oct 2026 · capterra.com
Limit: pricing and interface
G2 reviewers described pricing as inconvenient and the user interface as outdated.Read 21 Oct 2026 · g2.com
Limit: setup and configuration
GetApp reviewers reported that setup could be challenging and that they would have valued more training or follow-up during onboarding.Read 21 Oct 2026 · getapp.ie
Limit: third-party reservations
A GetApp reviewer said some third-party bookings did not map well and could place guests in different rooms during a multi-night stay, requiring manual room changes.Read 21 Oct 2026 · getapp.ie
Loyalty
The CRM supports loyalty memberships, points, reward redemption, discounts, promotional benefits, and membership tiers.Read 21 Oct 2026 · gracesoft.com
Marketing
Built-in campaign tools support targeted campaigns, guest segmentation by preferences and behavior, promotional communications, and direct-booking opportunities.Read 1 Oct 2026 · gracesoft.com
Marketing campaigns
The CRM provides campaign tools for targeted guest promotions and preference- or behavior-based segmentation across pre-arrival and post-stay communications.Read 21 Oct 2026 · gracesoft.com
Multi-property
The CRM maintains unified guest profiles and interaction visibility across multiple properties.Read 1 Oct 2026 · gracesoft.com
Multiple guests
GraceSoft says the CRM can manage multiple guest profiles under one customer account for families, corporate travelers, and group bookings.Read 21 Oct 2026 · gracesoft.com
Notable product update
GraceSoft's 2025 release discussion says it introduced a centralized-profile CRM with loyalty and quotation-based bookings and listed mass email and campaign management as upcoming features at that time.Read 21 Oct 2026 · support.gracesoft.com
Payment integrations
GraceSoft lists Stripe, Square, Authorize.Net, Cashfree, Shift4, Moneris, Payfactory, and BridgPay as payment gateway integrations.Read 1 Oct 2026 · gracesoft.com
Platform
GraceSoft's home page lists mobile apps for Android, iPhone, and iPad, and describes its platform as cloud-based.Read 21 Oct 2026 · gracesoft.com
PMS connection
Guest profiles, reservations, loyalty activity, communications, and engagement data synchronize between the CRM and Easy InnKeeping PMS, according to GraceSoft.Read 21 Oct 2026 · gracesoft.com
PMS integration
The CRM integrates directly with GraceSoft Easy InnKeeping PMS, synchronizing guest profiles, reservations, loyalty activity, and communication history.Read 1 Oct 2026 · gracesoft.com
Praise: booking and reservation management
A G2 reviewer praised the booking engine, reservation management, ease of use, and ability to manage OTA bookings and room blocks in one calendar.Read 21 Oct 2026 · g2.com
Praise: ease of use and support
Capterra reviewers praised the software's ease of use and responsive, helpful support, including during onboarding and when resolving issues.Read 21 Oct 2026 · capterra.com
Pricing disclosure
The opened pricing page requests a personalized quote and says pricing depends on property type, room or unit count, integrations, booking volume, staff users, and automation needs.Read 21 Oct 2026 · gracesoft.com
Quotation conversion
CRM users can create and email quotations, accept guest payments, and convert accepted quotations into reservations.Read 21 Oct 2026 · gracesoft.com
Rating on Capterra
GraceSoft Easy InnKeeping had a 4.4 out of 5 rating from 57 reviews on the opened Capterra review page; this is a rating for the PMS, not a CRM-only listing.Read 21 Oct 2026 · capterra.com
Rating on G2
Easy InnKeeping had a 4.5 out of 5 rating from 4 reviews on the opened G2 page; this is a rating for the PMS, not a CRM-only listing.Read 21 Oct 2026 · g2.com
Rating on GetApp
GetApp showed Easy InnKeeping at 4.4 out of 5 from 54 reviews on the opened review page; this is a PMS rating rather than a CRM-only rating.Read 21 Oct 2026 · getapp.ie
Requirements
The CRM page does not list minimum operating system, browser, hardware, or network requirements; it describes Guest Hub as available online from any device.Read 21 Oct 2026 · gracesoft.com
Security and compliance
GraceSoft publishes a PCI DSS v4.0.1 SAQ D for Service Providers and Attestation of Compliance document; the opened PDF identifies its publication date as January 2025.Read 21 Oct 2026 · gracesoft.com
Self-hosting
GraceSoft describes Easy InnKeeping as a cloud-based service; the pages opened do not offer a self-hosted CRM edition.Read 21 Oct 2026 · gracesoft.com
Supported businesses
The CRM is designed for hotels, resorts, vacation rentals, bed and breakfasts, inns, motels, campgrounds, RV parks, dude ranches, and multi-property groups.Read 1 Oct 2026 · gracesoft.com

Plans and prices

Lite Free Front Desk · Booking Engine (Facebook & Website) · Payment Gateway · Basic Reports · Email Support Only Read 1 Oct 2026 · gracesoft.com
Basic $89 a month per month Americas · 1–20 Rental Units Read 1 Oct 2026 · gracesoft.com
Advanced $149 a month per month Americas · 1–20 Rental Units Read 1 Oct 2026 · gracesoft.com
Premium $199 a month per month Americas · 1–20 Rental Units Read 1 Oct 2026 · gracesoft.com
Platinum $259 a month per month Americas · 1–20 Rental Units · CRM · QuickBooks · PriceLabs Integration Read 1 Oct 2026 · gracesoft.com
Advanced Priced on request Request a personalized quotation; no amount published on the opened pricing page Adds housekeeping · email marketing · self check-in · automated reports · 50+ reports · unified inbox Read 21 Oct 2026 · gracesoft.com
Basic Priced on request Request a personalized quotation; no amount published on the opened pricing page Front desk · online booking engine · reservation calendar · daily rate chart · credit card processing · group reservations Read 21 Oct 2026 · gracesoft.com
GraceSoft CRM Priced on request Request pricing; no amount published Setup and configuration · guest segmentation · automated email campaigns · interaction tracking · reports Read 21 Oct 2026 · gracesoft.com
Platinum Priced on request Request a personalized quotation; no amount published on the opened pricing page Includes CRM · GuestHub · PriceLabs · QuickBooks · OTA connections Read 21 Oct 2026 · gracesoft.com
Premium Priced on request Request a personalized quotation; no amount published on the opened pricing page Adds OTA connections · yield management · GuestHub · daily, weekly, monthly and hourly bookings Read 21 Oct 2026 · gracesoft.com

Every GraceSoft Hospitality CRM plan and price →

Strong points and limits

Strong points

  • Guest Hub supports profile updates, payments, and purchases.
  • Tracks loyalty points, redemptions, discounts, and tiers.
  • Synchronizes guest activity with GraceSoft Easy InnKeeping PMS.
  • 24/7 live chat, phone, and email support.

Limits

  • CRM is included only in the Platinum property-management plan.
  • Dedicated CRM pricing is available on request.
  • Channel integrations are listed for Premium and Platinum plans.

Who it suits

It suits hospitality operators managing guest relationships, loyalty, marketing, or multiple properties. Listed business types include hotels, resorts, vacation rentals, inns, campgrounds, and RV parks.

GraceSoft Hospitality CRM in depth

Read the full write-up

GraceSoft Hospitality CRM is a guest-engagement platform for lodging businesses, from independent inns to multi-property groups. It is strongest where profiles, loyalty, campaigns and reservation workflows need to work together. Its chief drawback is access: the property-management comparison includes CRM only in Platinum.

Overview

The CRM connects guest records and engagement with booking-related tasks rather than stopping at contact management. Hotels, vacation rentals and other accommodation operators can use it to manage communications, feedback, loyalty activity and marketing alongside reservation information. For groups, shared profiles and interaction visibility across properties can support a more consistent view of returning guests.

Guest Hub gives guests tools to update their profiles, check reservations and booking history, make payments, and buy products or services. Staff can create and email quotations, accept payments and turn quotations into confirmed reservations. That combination makes the system relevant to properties seeking a path from guest inquiry to booking as well as to post-stay marketing.

Key features

Profiles and reservation workflows

Email addresses and other identifying details are used to validate profiles and prevent duplicate records. Direct integration with GraceSoft Easy InnKeeping PMS synchronizes profiles, reservations, loyalty activity and communication history. This is a practical advantage for properties already using that PMS; the integration is specifically with GraceSoft’s own system.

Quotation conversion links sales activity to reservations: staff can send a quote, accept payment and confirm the booking through the CRM. Guest Hub extends the process to guests, who can retrieve booking history and make payments themselves. The scope is useful for operators handling inquiries and add-on purchases, though the platform facts do not establish which specific workflow options are configurable.

Campaigns and loyalty

Campaign tools support segmentation by guest preferences and behavior, targeted promotions and direct-booking opportunities. Loyalty features cover memberships, points, reward redemption, discounts and membership tiers. Together, these functions give properties ways to connect repeat-guest incentives with relevant communications instead of treating campaigns and loyalty as separate records.

Integrations, security and support

Premium and Platinum include integrations with Booking.com, Airbnb, Vrbo, Expedia and other channels, without extra commission fees. GraceSoft also lists payment gateway integrations with Stripe, Square, Authorize.Net, Cashfree, Shift4, Moneris, Payfactory and BridgPay. Its channel integrations are tied to those two plans, while the CRM comparison places CRM itself only in Platinum.

GraceSoft says it achieved SAQ A PCI DSS compliance and that its applications do not electronically store, process or transmit cardholder data on its systems or premises. Support is available by live chat, phone and email around the clock, every day of the week.

Pricing

GraceSoft offers paid plans and a free option. Lite costs nothing and includes Front Desk, Booking Engine for Facebook and websites, Payment Gateway, Basic Reports and email support only. It is a no-cost starting point, but its stated feature set does not include CRM.

The Americas property-management plans cover 1–20 rental units and are billed monthly: Basic is $89 a month, Advanced is $149 a month, and Premium is $199 a month. CRM is not included in any of these three plans. Premium does include the channel integrations, but a buyer choosing it for CRM would still need a different arrangement.

Platinum costs $259 a month for the same stated region and unit range, and includes CRM, QuickBooks and PriceLabs Integration. Of the listed property-management plans, it is the only one that combines CRM inclusion with those named additions. Businesses outside the 1–20 rental-unit range or Americas scope should confirm fit before choosing on the basis of these prices.

A separate GraceSoft CRM plan has custom pricing. It includes setup and configuration, guest segmentation, automated email campaigns, interaction tracking and reports. GraceSoft also offers a 14-day trial. The free Lite plan and the trial are distinct: Lite has the stated limited front-desk feature set, while the trial applies to the paid offering.

Platforms

GraceSoft Hospitality CRM supports Android, iOS and web, covering mobile and browser access for teams and guests.

Who it's for

The CRM is designed for hotels, resorts, vacation rentals, bed and breakfasts, inns, motels, campgrounds, RV parks, dude ranches and multi-property groups. It is a particularly relevant option for accommodation businesses that want loyalty and marketing tied to guest and reservation records, and for Easy InnKeeping PMS users who can benefit from direct synchronization.

It is less compelling for an operator seeking CRM bundled into a lower-cost GraceSoft property-management plan: Basic, Advanced and Premium do not include it. Those buyers should compare the Platinum premium against a separately priced CRM arrangement before committing.

Pros and cons

Connected guest and booking workflows: profiles, reservation synchronization, quotations, payments and confirmation connect engagement work to bookings.

Useful retention toolkit: segmentation, campaigns, points, rewards, discounts and membership tiers support targeted repeat-guest activity.

Multi-property visibility: unified profiles and interaction visibility help groups maintain guest context across locations.

CRM access costs a plan step: the property-management comparison reserves CRM inclusion for Platinum at $259 a month, not the less expensive Basic, Advanced or Premium tiers.

Standalone CRM pricing is custom: buyers cannot compare that offer by a stated price, and the 14-day trial is short for evaluating an ongoing property workflow.

Alternatives

For a wider comparison, browse Hospitality CRM Software. Scidoo CRM is an alternative with a public platform range spanning Android, iOS, Linux, macOS, Windows and web, plus API access; its CRM price is also available by demo request rather than a published amount.

HMS Flow Guest CRM & Loyalty may suit a small property seeking a per-property annual price: its 1–10 room plan is €325 a year, billed annually, and the service has a free trial but no free plan. PageCRM is worth considering when a free CRM tier matters more than a hospitality-specific positioning: its free Starter plan is capped at one team seat, 500 contacts, one WhatsApp instance, 50 AI messages monthly, 1 GB storage and 100 products.

BookOne CRM is another paid option with a free trial and plans covering front office, reservations, housekeeping, maintenance, reporting, analytics, administration, users and security. HoteSoft Guest CRM offers a Starter plan at $299 a year billed annually or $29/month billed monthly, capped at 20 rooms and three users, with reservation and booking management and a front-desk dashboard.

D-EDGE CRM is another paid option. dailypoint 360° is a hotel-focused CRM/CDP and loyalty platform with demo-request pricing. Hostly CRM includes Guest 360 CRM in its annual platform plan at $29 a year, billed as $348 per user upfront yearly, with unlimited locations and per-user licensing.

Verdict

Choose GraceSoft Hospitality CRM if your lodging business wants guest profiles, loyalty and targeted campaigns connected to reservation workflows, particularly if you already use Easy InnKeeping PMS or need multi-property guest visibility. Its integrated engagement-to-booking scope is the main reason to choose it. Look elsewhere if CRM must come with a lower-cost property-management tier or if you need a published standalone CRM price before evaluating the commitment.

Verdict

GraceSoft Hospitality CRM combines guest, loyalty, and campaign records with reservation-related workflows. Check the plan distinction: the property-management comparison marks CRM as included in Platinum, not Basic, Advanced, or Premium.

Where Specifiction places it

Alternatives to GraceSoft Hospitality CRMAll alternatives →