HMS Flow Guest CRM & Loyalty
- 1Runs onAndroid, API, iOS, Web
- 2Costsfree trial · paid from €27.08/mo
- 3Reservation syncYes
- 4Guest messagingYes
- 5Loyalty programsYes
- 6Marketing automationYes
- 7Guest segmentationYes
- 8Mobile appYes
Overview
HMS Flow Guest CRM & Loyalty is a hotel module for organizing guest profiles and encouraging direct repeat bookings. Profiles can include contact details, stay and spend history, room and rate preferences, staff notes, marketing consent, and loyalty tier. The module can automate booking confirmations, pre-arrival and in-stay messages, post-stay thanks, review requests, and occasion greetings. Hotels can configure loyalty tiers based on stays or spend, award points on eligible spend, and offer member-only rates through the booking engine. Email and SMS campaigns can target segments using factors such as nationality, stay dates, room type, spend, loyalty tier, or time since the last visit. It is listed for Android, iOS, web, and API access. Annual per-property prices start at 325.00 EUR per year for 1–10 rooms and range up to 565.00 EUR per year for 41–50 rooms. Properties with 51 or more rooms receive custom pricing, and listed prices exclude local taxes. A 14-day trial is offered, with 24/7 expert support included in the pricing information.
Who it is for
This module suits hotels and other lodging properties that want guest profiles, automated communications, and loyalty features in one system. Room-count pricing makes the listed annual costs most specific for properties with up to 50 rooms.
What is good
- Guest profiles include stay and spend history
- Automates pre-arrival and post-stay messages
- Loyalty tiers can use stays or spend
- 14-day trial and 24/7 expert support
What to know first
- No free plan is listed
- Prices exclude local taxes
- 51+ room properties receive custom pricing
Verdict
Guest CRM & Loyalty combines guest records, campaign targeting, automated messages, and loyalty options for lodging properties. Its annual per-property pricing is specified by room bands through 50 rooms, with larger properties priced custom.
HMS Flow Guest CRM & Loyalty plans and pricing
All plansCompared on hospitality CRM software
- Free plan
- Nohmsflow.com
- Reservation sync
- Yeshmsflow.com
- Guest messaging
- Yeshmsflow.com
- Loyalty programs
- Yeshmsflow.com
- Marketing automation
- Yeshmsflow.com
- Guest segmentation
- Yeshmsflow.com
- Mobile app
- Yeshmsflow.com
Facts
- Product purpose
- Guest CRM & Loyalty is presented as a hotel module for building unified guest profiles and encouraging direct repeat bookings.hmsflow.com · 29 Sept 2026
- Guest profiles
- Profiles can include contact details, stay and spend history, room and rate preferences, staff notes, marketing consent and loyalty tier.hmsflow.com · 29 Sept 2026
- Automated messages
- The module can automate booking confirmations, pre-arrival information, in-stay messages, post-stay thank-yous and review requests, and occasion greetings.hmsflow.com · 29 Sept 2026
- Loyalty
- Hotels can set loyalty tiers by stays or spend, award points on eligible spend, and offer member-only rates through the booking engine.hmsflow.com · 29 Sept 2026
- Campaign targeting
- Guest segments can be filtered by nationality, stay dates, room type, spend, loyalty tier or time since last visit for email or SMS campaigns.hmsflow.com · 29 Sept 2026
- Privacy controls
- The page says consent is recorded separately by guest and channel, messages include an unsubscribe option, and profiles can be exported or erased on request.hmsflow.com · 29 Sept 2026
- Integrations
- The integrations page lists Mailchimp, SendGrid, Brevo, Gmail, SMTP, Netgsm and WhatsApp Business for email or SMS delivery and messaging.hmsflow.com · 29 Sept 2026
- API
- HMS Flow describes a REST API with documented endpoints, webhooks, API keys and role-based access, plus no-code connections through Zapier.hmsflow.com · 29 Sept 2026
- Security
- The pricing page says data is encrypted in transit and at rest, stored on secure cloud servers and backed up automatically every day.hmsflow.com · 29 Sept 2026
- Payment security
- The product page says subscription payments use a 256-bit SSL connection with 3D Secure, and card details are not stored on HMS Flow servers.hmsflow.com · 29 Sept 2026
- Support
- The pricing page includes 24/7 expert support and says the team helps customers get set up during the 14-day free trial.hmsflow.com · 29 Sept 2026
- Pricing limits
- Plans are billed annually per property, prices exclude local taxes, and properties with 51 or more rooms receive custom pricing.hmsflow.com · 29 Sept 2026
- Intended customers
- HMS Flow describes the platform for hotels, resorts, guesthouses and property types including boutique hotels, hostels, B&Bs and apart hotels.hmsflow.com · 29 Sept 2026
- Company history
- The company says it began building HMS Flow in 2013 and that more than 5,000 hotels, resorts and guesthouses use it.hmsflow.com · 29 Sept 2026
Company
- Founded
- 2013hmsflow.com · 28 Sept 2026
- Headquarters
- Pamukkale University Technopark, Denizli, Türkiyehmsflow.com · 28 Sept 2026
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Sources
- hmsflow.com/guest-crm· checked 29 Sept 2026
- hmsflow.com/integrations· checked 29 Sept 2026
- hmsflow.com/pricing· checked 29 Sept 2026
- hmsflow.com/about· checked 29 Sept 2026