NISKA CRM
niskagroup.com
What it is
NISKA Agentic CRM is web-based hotel CRM software that unifies guest profiles across stays, booking channels, and properties. Profiles can retain dietary, room, and service preferences together with stay feedback for later bookings. Hotels can create segments using behavior, spend, booking frequency, stay frequency, or preferences, then time offers around typical booking cycles. WhatsApp is the primary outreach channel and email is secondary. WhatsApp campaign automation starts on Growth and uses WhatsApp Business when enabled; the unified guest profile starts on Essentials. The CRM receives guest data from a PMS, sends review requests to Reputation, and shares segment performance with BI. A corporate-account module separates negotiated-rate business relationships from individual guests. NISKA describes consent capture as aligned with the DPDP Act 2023. Plans begin at ₹999 a month per property; Enterprise pricing is custom.
Spec sheet
- What it does
- NISKA Agentic CRM is a hotel guest relationship module that unifies guest history across stays, properties, and booking channels for hotel staff, sales, and marketing.Read 21 Oct 2026 · niskagroup.com
- Product
- NISKA Agentic CRM is hotel CRM software that unifies guest profiles across stays, booking channels, and properties.Read 8 Oct 2026 · niskagroup.com
- Audience
- NISKA identifies its primary market as Indian hospitality operators, including independent hotels, groups, and management companies.Read 8 Oct 2026 · niskagroup.com
- Integrations
- The product page says CRM receives guest data from PMS and shares guest-segment performance with BI; the wider integration catalogue distinguishes supported, designed, Enterprise, and export connectors.Read 21 Oct 2026 · niskagroup.com
- Security
- NISKA states that its security controls align with SOC 2 Type II practices.Read 8 Oct 2026 · niskagroup.com
- Support
- The pricing page lists community support for Essentials, priority support for Growth, and a dedicated CSM pathway for Professional.Read 21 Oct 2026 · niskagroup.com
- License
- The maker presents NISKA as a commercial modular hotel management SaaS product; the pages reviewed do not identify a software license, and it is not presented as open source.Read 21 Oct 2026 · niskagroup.com
- Maker
- NISKA is the product line of NISKA INNOVATIONS LLC, also referred to as NISKA Group.Read 8 Oct 2026 · niskagroup.com
- API and extensibility
- NISKA describes REST/OpenAPI service actions, CloudEvents with an outbox, and an Integration Hub for partner adapters and webhooks, with tenant and property scope.Read 21 Oct 2026 · niskagroup.com
- Campaigns
- WhatsApp campaign automation is available from the Growth tier, while the unified guest profile starts at Essentials.Read 8 Oct 2026 · niskagroup.com
- Company founding
- The company says it was founded in 2025 by Raj Sahu.Read 21 Oct 2026 · niskagroup.com
- Company legal name
- The company identifies its legal entity as NISKA INNOVATIONS LLC, also called NISKA Group.Read 21 Oct 2026 · niskagroup.com
- Company location
- The company describes itself as a Wyoming LLC with a registered office in Sheridan, Wyoming, and an operating hub in India.Read 21 Oct 2026 · niskagroup.com
- Company size and funding
- Crunchbase identifies the company as private and based in Sheridan, Wyoming, but its opened profile obscures the founded field and does not provide a usable funding total or employee count.Read 21 Oct 2026 · crunchbase.com
- Compliance statement
- The CRM page describes consent capture as designed to align with DPDP Act 2023; it does not state a formal certification for that alignment.Read 21 Oct 2026 · niskagroup.com
- Consent
- The product describes its consent capture as DPDP Act 2023 aligned and tracks opt-in when guest data is collected.Read 8 Oct 2026 · niskagroup.com
- Consent capture
- NISKA says the CRM tracks guest opt-in at data collection and is designed to align with India's DPDP Act 2023.Read 21 Oct 2026 · niskagroup.com
- Corporate accounts
- A corporate account submodule tracks business relationships and negotiated rates separately from individual guest records.Read 21 Oct 2026 · niskagroup.com
- Developer documentation
- The public integration page describes API and event patterns, but the pages reviewed do not expose a public developer documentation portal or SDK listing.Read 21 Oct 2026 · niskagroup.com
- External connectors
- NISKA lists MakeMyTrip, Goibibo, Booking.com, Agoda, and Expedia as supported through its Channel Manager, while other connectors may be property-specific or still designed.Read 21 Oct 2026 · niskagroup.com
- Google Play listing
- The Google Play listing showed 0+ downloads and no visible user rating or rating count when opened.Read 21 Oct 2026 · play.google.com
- Guest preferences
- Dietary, room, and service preferences and stay feedback are stored on the guest profile for subsequent bookings.Read 8 Oct 2026 · niskagroup.com
- Guest preferences and feedback
- Dietary, room, and service preferences plus post-stay feedback can be stored on guest profiles for later stays.Read 21 Oct 2026 · niskagroup.com
- Guest segmentation
- The CRM builds guest segments using signals such as behavior, spend, stay frequency, and preferences.Read 21 Oct 2026 · niskagroup.com
- Guest segments
- It builds guest segments based on behavior, spend, frequency, stay frequency, or preferences.Read 8 Oct 2026 · niskagroup.com
- Limit: connector catalogue maturity
- NISKA describes its Marketplace as an early catalogue and says it will publish partner listings as connectors are piloted and verified.Read 21 Oct 2026 · niskagroup.com
- Limit: CRM module access
- The CRM page places core guest profiles in Essentials while WhatsApp campaign automation and corporate account management require Growth or higher.Read 21 Oct 2026 · niskagroup.com
- Limit: published independent reviews
- The review listing opened for NISKA reported no user reviews, leaving little independent evidence about real-world product strengths, defects, or service experience.Read 21 Oct 2026 · getapp.com
- Limit: setup and configuration
- NISKA says connector availability depends on configuration, certification, and property rollout, and that not all integrations are live for every hotel on day one.Read 21 Oct 2026 · niskagroup.com
- Messaging integration
- CRM outreach uses WhatsApp when WhatsApp Business is enabled.Read 8 Oct 2026 · niskagroup.com
- News and updates
- The maker's security page says it was updated July 18, 2026; no notable dated product announcement was verified in the pages opened.Read 21 Oct 2026 · niskagroup.com
- Outreach
- The CRM uses WhatsApp as its primary outreach channel and email as a secondary channel.Read 8 Oct 2026 · niskagroup.com
- Platform availability
- Google Play lists an Android staff app for existing NISKA hotel customers; the app description says it is not a public booking app for travelers.Read 21 Oct 2026 · play.google.com
- Rating on Capterra
- Capterra's listing showed product pricing but the page opened did not provide a verifiable rating and review count.Read 21 Oct 2026 · capterra.com
- Rating on GetApp
- GetApp displayed a rating of 0 out of 5 from 0 reviews for NISKA Agentic HMS – PMS App.Read 21 Oct 2026 · getapp.com
- Repeat booking triggers
- The CRM can schedule offers around a guest's typical booking cycle and lifecycle stage.Read 21 Oct 2026 · niskagroup.com
- Repeat bookings
- Automated offers can be timed to a guest’s typical booking cycle.Read 8 Oct 2026 · niskagroup.com
- Reputation handoff
- Post-stay review requests can flow from CRM into NISKA's Reputation module.Read 21 Oct 2026 · niskagroup.com
- Review coverage
- The opened GetApp listing reports zero user reviews, so it provides no repeated reviewer praise or complaints to summarize.Read 21 Oct 2026 · getapp.com
- Security assurance limit
- The security page says a current subprocessor list may be provided to customers under NDA and assigns customers responsibility for configuring roles, agent permissions, integrations, and credentials.Read 21 Oct 2026 · niskagroup.com
- Security controls
- NISKA states it uses TLS encryption, tenant-level logical data separation, restricted and logged production access, vulnerability management, monitoring, and incident-response procedures.Read 21 Oct 2026 · niskagroup.com
- Self-hosting
- The maker lists private-cloud options for Enterprise, but the reviewed current pricing page does not state an on-premise deployment option.Read 21 Oct 2026 · niskagroup.com
- Trial details
- The maker advertises a free trial on its product pages but the reviewed pages do not specify its duration or trial conditions.Read 21 Oct 2026 · niskagroup.com
- Unified guest profiles
- The CRM matches or creates guest profiles from PMS data and carries stay history across a hotel group's properties.Read 21 Oct 2026 · niskagroup.com
- WhatsApp outreach
- Guest lifecycle campaigns can use WhatsApp as the primary outreach channel and email as a secondary channel.Read 21 Oct 2026 · niskagroup.com
Plans and prices
Strong points and limits
Strong points
- Unifies profiles across stays, channels, and properties
- Stores guest preferences and stay feedback
- Segments guests by behavior, spend, and preferences
- WhatsApp and email outreach supported
- PMS, Reputation, and BI connections
Limits
- No free plan
- WhatsApp campaign automation requires Growth
- Enterprise pricing requires contacting NISKA
Who it suits
NISKA targets Indian hospitality operators, including independent hotels, hotel groups, and management companies using web-based guest and campaign tools.
Verdict
NISKA focuses on hotel guest data, segmentation, messaging, and repeat-booking timing. Essentials starts at ₹999 per month, with higher tiers adding seats, analytics depth, and WhatsApp automation.
Where Specifiction places it
- Hospitality CRM Software#7 of 278.4