Bookboost vs NISKA CRM
Bookboost
bookboost.ioNISKA CRM
niskagroup.comSide by side
| Figure | Bookboost | NISKA CRM |
|---|---|---|
| Price from | $1.60/mo | ₹999/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 11 | 4 |
| Spec score · Hospitality CRM Software | 9.1 (#1) | 8.4 (#7) |
| Campaigns | Broadcasts support targeted email, SMS, and WhatsApp campaigns, A/B testing, and a low-code email builder. | WhatsApp campaign automation is available from the Growth tier, while the unified guest profile starts at Essentials. |
| Company legal name | Bookboost AB is a Swedish company registered under number 559091-8974. | The company identifies its legal entity as NISKA INNOVATIONS LLC, also called NISKA Group. |
| Integrations | The integrations directory lists more than 70 PMS systems and highlights Mews, Apaleo, Oracle, and SiteMinder. | The product page says CRM receives guest data from PMS and shares guest-segment performance with BI; the wider integration catalogue distinguishes supported, designed, Enterprise, and export connectors. |
| Product | Bookboost unifies hospitality CRM, guest messaging, and automation to help hospitality businesses build guest loyalty and reduce reliance on online travel agencies. | NISKA Agentic CRM is hotel CRM software that unifies guest profiles across stays, booking channels, and properties. |
| Security | Bookboost says its CDP encrypts data in transit and at rest and provides role-based access controls and audit logs. | NISKA states that its security controls align with SOC 2 Type II practices. |
| Security controls | Bookboost states that data is encrypted in transit and at rest, with redundancy intended to prevent loss and maintain availability. | NISKA states it uses TLS encryption, tenant-level logical data separation, restricted and logged production access, vulnerability management, monitoring, and incident-response procedures. |
| Support | Standard support is available to subscribed customers through the Help Center and email, with English-speaking remote assistance. | The pricing page lists community support for Essentials, priority support for Growth, and a dedicated CSM pathway for Professional. |
| What it does | Bookboost is a hospitality platform combining guest data, CRM, messaging, automation and analytics for hotels, hostels and apartments. | NISKA Agentic CRM is a hotel guest relationship module that unifies guest history across stays, properties, and booking channels for hotel staff, sales, and marketing. |
Plans
Bookboost
- AI Agent (Bee)Free
- Guest App$1.60 a month
- Broadcasts$2.10 a month
- Insights Platform$2.30 a month
- Customer Data Platform$2.60 a month
- Inbox$3.30 a month
- Journey$3.30 a month
- AI Agent$3.50 a month
- Viewer Seat$60 a month
- Creator Seat$230 a month
NISKA CRM
- Essentials₹999 a month
- Growth₹13,499 a month
- Professional₹29,999 a month
- EnterprisePriced on request
In their own words
Bookboost
Bookboost is a hospitality platform combining guest data, messaging, marketing automation, and guest journeys. Its Customer Data Platform combines information from property-management systems, booking engines, and guest channels into cleaned, deduplicated profiles across properties. A visual journey builder supports pre-arrival, in-stay, and post-stay flows triggered by reservations and personalized messages. Teams can send targeted email, SMS, and WhatsApp campaigns, use A/B testing, and build emails with a low-code editor. The unified Inbox brings WhatsApp, email, SMS, webchat, Booking.com, and Expedia messages into one view with routing and reservation context. A guest-facing web app supports online check-in, guest information, feedback, and self-service without requiring an app download. The integrations directory lists more than 70 PMS systems, including Mews, Apaleo, Oracle, and SiteMinder. Insights dashboards cover campaign ROI, guest satisfaction, segment performance, and guest lifetime value. Listed room-based plans range from $1.60 a month for Guest App to $3.50 a month for AI Agent, while the pricing page lists a minimum monthly fee of US$465.
NISKA CRM
NISKA Agentic CRM is web-based hotel CRM software that unifies guest profiles across stays, booking channels, and properties. Profiles can retain dietary, room, and service preferences together with stay feedback for later bookings. Hotels can create segments using behavior, spend, booking frequency, stay frequency, or preferences, then time offers around typical booking cycles. WhatsApp is the primary outreach channel and email is secondary. WhatsApp campaign automation starts on Growth and uses WhatsApp Business when enabled; the unified guest profile starts on Essentials. The CRM receives guest data from a PMS, sends review requests to Reputation, and shares segment performance with BI. A corporate-account module separates negotiated-rate business relationships from individual guests. NISKA describes consent capture as aligned with the DPDP Act 2023. Plans begin at ₹999 a month per property; Enterprise pricing is custom.