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SPECIFICTION
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Hostly CRM

hostly.one

From $29/mo Free trial WebAPI
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Spec score 7.7 #15 of 27 in Hospitality CRM Software

What it is

Hostly CRM is an AI-native hospitality operating system for hotels, resorts, wellness properties, fitness clubs, and membership clubs. Its Guest 360 CRM maintains a shared guest profile across stays, wellness, fitness, memberships, retail, and food and beverage. The platform presents 35 modules across areas such as property management, spa and wellness, operations, and finance, plus 76 department AI agents for tasks including appointment booking, rate strategies, complaint triage, and night audit. A built-in channel manager syncs room inventory, rates, and availability with named booking and travel channels. The developer portal lists 22 API modules, webhook events, and sandbox access. Hostly says each property has its own data-isolated tenant, and that its enterprise tier offers dedicated database isolation. Licenses are purchased per user per location, not per room. The annual plan is $29 a year, billed as $348 per user upfront yearly; the monthly plan is $39 a month. Both include every module and Guest 360 CRM, unlimited locations, and a 14-day trial on every new location.

Spec sheet

Product
Hostly describes itself as an AI-native hospitality operating system for hotels, resorts, wellness properties, fitness clubs, and membership clubs.Read 7 Oct 2026 · hostly.one
Intended users
The product is presented for hospitality operators such as hotels, wellness resorts, fitness clubs, recovery destinations, and membership clubs.Read 7 Oct 2026 · hostly.one
API
The site describes a developer portal with 22 API modules, webhook events, and sandbox access.Read 7 Oct 2026 · hostly.one
Security
The site says each property has its own tenant with isolated data, and staff use scoped permissions and session controls.Read 7 Oct 2026 · hostly.one
Support
The module catalogue includes a Support Desk with tickets, SLA policies, and a knowledge base.Read 7 Oct 2026 · hostly.one
Headquarters
Dubai, United Arab EmiratesRead 28 Sep 2026 · hostly.one
Founded
2013Read 28 Sep 2026 · hostly.one
AI
Hostly lists 76 department AI agents for tasks such as booking spa appointments, applying rate strategies, triaging complaints, and running night audit.Read 7 Oct 2026 · hostly.one
CRM
Guest 360 provides a shared guest profile across stays, wellness, fitness, memberships, retail, and food and beverage.Read 7 Oct 2026 · hostly.one
Distribution
Its built-in channel manager syncs room inventory, rates, and availability with named channels including Booking.com, Expedia, Agoda, Hotels.com, Trip.com, Vrbo, Trivago, TripAdvisor, and Google Hotels.Read 7 Oct 2026 · hostly.one
Enterprise infrastructure
The site says its enterprise tier offers dedicated database isolation for properties with compliance requirements.Read 7 Oct 2026 · hostly.one
Modules
The platform presents 35 modules, including property management, spa and wellness, fitness, memberships, food and beverage, revenue, operations, and finance.Read 7 Oct 2026 · hostly.one
Pricing limit
The site says licenses are purchased per user per location, rather than per room.Read 7 Oct 2026 · hostly.one
Wellness integrations
The wellness section names WHOOP, Oura Ring, Garmin, and Apple Health as wearable integrations.Read 7 Oct 2026 · hostly.one

Plans and prices

Hostly Platform — Monthly $39 a month Billed monthly; per user / month Every module · Guest 360 CRM included · Unlimited locations; per-user license per location · 14-day trial on every new location Read 7 Oct 2026 · hostly.one
Hostly Platform — Annual $348 a year $348 per user billed upfront yearly Every module · Guest 360 CRM included · Unlimited locations; per-user license per location · 14-day trial on every new location Read 7 Oct 2026 · hostly.one

Every Hostly CRM plan and price →

Strong points and limits

Strong points

  • Guest 360 shares profiles across stays and other services.
  • Includes 35 modules and 76 department AI agents.
  • Channel manager syncs room inventory, rates, and availability.
  • Developer portal includes APIs, webhooks, and sandbox access.

Limits

  • No free plan is listed.
  • Annual billing is $348 per user upfront yearly.
  • Licenses are purchased per user per location.
  • A 14-day trial is offered per new location.

Who it suits

Hostly is presented for hospitality operators, including hotels, wellness resorts, fitness clubs, recovery destinations, and membership clubs. The per-user, per-location licensing model is important for operators evaluating its cost.

Verdict

Hostly combines guest profiles, operational modules, AI agents, and channel management for hospitality businesses. Its plans include every module and unlimited locations, but licensing is charged per user per location rather than per room.

Where Specifiction places it

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