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SPECIFICTION
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Cendyn CRM

go.cendyn.com

Web
Visit go.cendyn.com
Spec score 7.5 #18 of 27 in Hospitality CRM Software

What it is

Cendyn CRM brings hotel guest information together to support marketing, revenue, and sales teams. It combines records from property management systems, booking engines, loyalty programs, and services such as spa, golf, and food and beverage into guest profiles. Teams can segment B2B and B2C audiences, then coordinate campaigns and reporting across email, SMS, and other supported channels. Automated journeys can reach guests before, during, and after a stay. Campaign tools include email templates, landing pages, coupon-code uploads, and approval before launch. Analytics include real-time insights, campaign attribution, and comparisons across properties. Cendyn lists more than 200 integrations, including hotel systems and marketing tools. The CRM connects with Cendyn Loyalty and GuestRevu for loyalty and post-stay review requests. Hotel groups can manage campaigns, brand rules, and portfolio reporting centrally while retaining flexibility at each property. It runs on the web. Pricing is available on request, and Cendyn invites prospective customers to request a demo.

Spec sheet

Purpose
Cendyn CRM is a hospitality-focused CRM that unifies guest data and supports marketing, revenue, and sales teams.Read 11 Oct 2026 · cendyn.com
Product
Cendyn CRM is a hospitality focused CRM that combines guest intelligence, marketing automation, and analytics.Read 10 Oct 2026 · cendyn.com
Intended users
Cendyn describes the CRM as serving hotels of different sizes, from large multi property brands to boutique and independent hotel groups.Read 10 Oct 2026 · cendyn.com
Integrations
Cendyn's CRM page describes data connections to PMS, booking engines, loyalty programs, and ancillary systems; its partner page lists partner categories including distribution, revenue management, and reputation management.Read 11 Oct 2026 · cendyn.com
Security
Cendyn's 2025 Data Processing Agreement describes an information security management system covering access management, vulnerability management, business continuity, physical security, cryptography, and incident response.Read 11 Oct 2026 · cendyn.com
Support
Cendyn's company page states that it provides 24/7 support for customers.Read 11 Oct 2026 · cendyn.com
Maker
Cendyn says it was founded in 1996 and lists its headquarters in Boca Raton, Florida.Read 11 Oct 2026 · cendyn.com
Analytics
Its AI-powered analytics include Smart Narratives, campaign attribution, and cross-property performance benchmarking.Read 11 Oct 2026 · cendyn.com
Audience segmentation
It supports audience segmentation across B2B and B2C guest data, and Cendyn says segmentation is unlimited.Read 10 Oct 2026 · cendyn.com
Campaign channels
It supports shared audiences, campaigns, and reporting across email, SMS, and other supported channels.Read 10 Oct 2026 · cendyn.com
Campaign tools
Campaign tools include drag-and-drop email templates, landing pages, coupon-code uploads, and approval workflows.Read 11 Oct 2026 · cendyn.com
Campaigns
The platform supports audience segmentation, automated lifecycle journeys, and cross-channel engagement including email and SMS.Read 11 Oct 2026 · cendyn.com
Demo and price
Cendyn invites prospective customers to request a demo; the opened product pages do not state a price.Read 10 Oct 2026 · go.cendyn.com
Guest reviews
Cendyn CRM integrates with GuestRevu to automate personalized post-stay review requests.Read 11 Oct 2026 · cendyn.com
Loyalty
Cendyn CRM has a native integration with Cendyn Loyalty using the same guest profile.Read 11 Oct 2026 · cendyn.com
Loyalty and reviews
The CRM has native integration with Cendyn Loyalty and integrates with GuestRevu to automate personalized post stay review requests.Read 10 Oct 2026 · cendyn.com
Marketing automation
Automated guest journeys can engage guests before, during, and after their stay.Read 10 Oct 2026 · cendyn.com
Multi property management
It offers centralized campaign execution, brand governance, and portfolio wide reporting while allowing property level flexibility.Read 10 Oct 2026 · cendyn.com
Multi-property use
Hotel groups can centrally manage campaigns, branding, and portfolio reporting while allowing property-level flexibility.Read 11 Oct 2026 · cendyn.com
Sales
Cendyn's CRM page offers a demo request and does not state a public price or trial duration.Read 11 Oct 2026 · cendyn.com
Unified guest profiles
It combines guest data from hotel PMS, booking engines, loyalty programs, and ancillary systems such as spa, golf, and F&B into a single profile.Read 10 Oct 2026 · cendyn.com
Unified profiles
It combines B2B and B2C guest records from systems such as PMS, booking engines, loyalty programs, spa, golf, and F&B into guest profiles.Read 11 Oct 2026 · cendyn.com
Who it serves
Cendyn says CRM serves large multi-property brands as well as boutique and independent hotel groups.Read 11 Oct 2026 · cendyn.com

Strong points and limits

Strong points

  • Combines guest records from multiple hotel systems.
  • Segments both B2B and B2C audiences.
  • Automates guest journeys across stay stages.
  • Lists more than 200 integrations.
  • Offers centralized campaign and portfolio management.

Limits

  • Runs on the web only.
  • Pricing is available on request.

Who it suits

It suits hotel groups, from large multi-property brands to boutique and independent operators, that want to coordinate guest profiles and marketing. Its centralized controls with property-level flexibility may be useful to teams managing campaigns across locations.

Verdict

Cendyn CRM combines guest data, campaign tools, and analytics around hotel operations.

Where Specifiction places it

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