Tech riderRev. 23 Sept 2026
  1. 1Runs onAndroid, API, iOS, Web
  2. 2CostsNot stated by the maker
  3. 3Reservation syncYes
  4. 4Guest messagingYes
  5. 5Loyalty programsYes
  6. 6Marketing automationYes
  7. 7Guest segmentationYes
6 lines stated Written from the maker's own pages: d-edge.com
The D-EDGE CRM homepage

Overview

D-EDGE CRM is ranked #6 of 27 in hospitality CRM software on Specifiction. It runs on Android, API, iOS, Web.

Compared on hospitality CRM software

Reservation sync
Yesd-edge.com
Guest messaging
Yesd-edge.com
Loyalty programs
Yesd-edge.com
Marketing automation
Yesd-edge.com
Guest segmentation
Yesd-edge.com

Facts

Purpose
D-EDGE CRM, formerly LoungeUp, is designed for hospitality businesses to centralise guest data, automate personalised communications and simplify hotel workflows.d-edge.com · 3 Oct 2026
Guest profiles
Guest Profile combines and deduplicates data from a PMS and other systems into continuously updated single customer profiles for segmentation and personalisation.d-edge.com · 3 Oct 2026
Campaign automation
The CRM can automate personalised campaigns based on guest behaviour, segments, stay dates or loyalty level, including pre-stay, welcome and post-stay messages.d-edge.com · 3 Oct 2026
Guest app
The Guest App offers service booking, instant messaging, interactive maps and digital key access, and is accessible from smartphones, tablets or computers.d-edge.com · 3 Oct 2026
Loyalty
The loyalty programme supports customisable tiers and rules, with automated rewards, exclusive perks and members-only rates.d-edge.com · 3 Oct 2026
Integrations
D-EDGE says its CRM integrates with major PMSs, Channel Managers, Booking Engines and other hotel solutions using API-based connectivity to synchronise guest data.d-edge.com · 3 Oct 2026
Open APIs
Guest Profile's open APIs allow data to be collected from or pushed to external services, including proprietary systems.d-edge.com · 3 Oct 2026
Privacy
D-EDGE says its CRM is GDPR-compliant and supports guest consent management while protecting the security and confidentiality of personal data.d-edge.com · 3 Oct 2026
Support and training
D-EDGE says initial training, ongoing customer service and Academy video tutorials are provided for its CRM.d-edge.com · 3 Oct 2026
Intended customers
The CRM is described as suitable for independent hotels as well as multi-property hotel groups and chains.d-edge.com · 3 Oct 2026
Pricing
The product page invites visitors to request a personalised demo and does not state a price.d-edge.com · 3 Oct 2026
Communications
Guest Messaging supports email, SMS, WhatsApp and Messenger, with automated messages at key stages of the guest journey.d-edge.com · 4 Oct 2026
Operational tools
The included Dmbook digital logbook centralises information, shift handovers and task tracking for hotel teams.d-edge.com · 4 Oct 2026
Reputation management
D-EDGE’s online reputation tools collect, manage and analyse reviews from Google, TripAdvisor, Facebook and OTAs.d-edge.com · 4 Oct 2026
Company background
D-EDGE says it was created through the merger of Availpro and Fastbooking.d-edge.com · 4 Oct 2026

Company

Headquarters
Paris, Franced-edge.com · 28 Sept 2026

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Sources