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SPECIFICTION
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GuestMaker

hotelinking.com

WebAPI
Visit hotelinking.com
Spec score 7.2 #22 of 27 in Hospitality CRM Software

What it is

GuestMaker is a multichannel hotel CRM for unifying guest information and automating communication before, during, and after stays. It supports hotel groups managing multiple hotels and brands. Campaigns can cover booking confirmations, upsells, guest messages, review requests, and win-back activity across pre-stay, in-stay, and post-stay stages. Guest profiles can combine PMS, booking, Wi-Fi, chatbot, review, and loyalty data, with email verification and duplicate resolution. Event-triggered workflows and a visual flow editor are included in every plan. Email tools provide drag-and-drop or HTML creation, AI assistance, audience segmentation, and campaign reports. Users can create unlimited segments with AND/OR filters based on guest, booking, behavioral, and revenue data. GuestMaker names Opera, Mews, and Cloudbeds among more than 50 PMS integrations, and also lists Quicktext, HiJiffy, Asksuite, ReviewPro, TrustYou, and Revinate. An open REST API and webhooks connect systems and expose guest, booking, and reservation data. It is a paid web and API service with pricing on request.

Spec sheet

Product
GuestMaker is an omnichannel hotel CRM for hotel chains and groups that connects guest data across the guest journey.Read 8 Oct 2026 · hotelinking.com
Audience
GuestMaker is designed for hotel groups and supports multiple hotels and brands.Read 8 Oct 2026 · hotelinking.com
API
GuestMaker provides an open REST API and webhooks for connecting systems and accessing guest, booking and reservation data.Read 8 Oct 2026 · hotelinking.com
Integrations
The product page names Opera, Mews and Cloudbeds among 50+ PMS integrations, and also lists Quicktext, HiJiffy, Asksuite, ReviewPro, TrustYou and Revinate.Read 8 Oct 2026 · hotelinking.com
Security
Hotelinking says its services run in AWS EU regions in Ireland and use TLS 1.2 or higher in transit and AES-256 encryption at rest.Read 8 Oct 2026 · hotelinking.com
Privacy
Hotelinking says it processes guest data for hotel customers as a data processor and stores platform data in AWS in Ireland within the EEA by default.Read 8 Oct 2026 · hotelinking.com
Support
Hotelinking’s location page lists a support phone number, +34 871 66 11 11, and gives its office address in Palma, Spain.Read 8 Oct 2026 · hotelinking.com
Headquarters
Palma, Balearic Islands, SpainRead 23 Sep 2026 · hotelinking.com
Founded
2016Read 23 Sep 2026 · hotelinking.com
Company
Hotelinking says it has more than 10 years of industry experience and has grown alongside hotels and hotel chains since 2016.Read 8 Oct 2026 · hotelinking.com
Automation
The CRM offers event-triggered workflows and a visual flow editor that the product page says is included in every plan.Read 8 Oct 2026 · hotelinking.com
Availability
The SLA states a target monthly uptime of 99.8% for paid cloud services, with listed exclusions including third-party integration failures.Read 8 Oct 2026 · hotelinking.com
Data verification
The product says it automatically validates imported email addresses before they enter the CRM and reports a 99% deliverability rate and bounce rate below 0.5%.Read 8 Oct 2026 · hotelinking.com
Email marketing
Its email tools include a drag-and-drop or HTML builder, AI assistance, audience segmentation and campaign performance reports.Read 8 Oct 2026 · hotelinking.com
Guest journey
It supports pre-stay, in-stay and post-stay campaigns, including booking confirmations, upsells, guest messages, review requests and win-back campaigns.Read 8 Oct 2026 · hotelinking.com
Guest profiles
Guest profiles can combine PMS, booking, Wi-Fi, chatbot, review and loyalty data, with email verification and duplicate resolution.Read 8 Oct 2026 · hotelinking.com
Intended customers
Hotelinking describes its platform as designed for hotel groups and says it has grown alongside hotels and hotel chains since 2016.Read 8 Oct 2026 · hotelinking.com
Limits and pricing basis
The page says multi-property plans support unlimited hotels, brands, users and contacts, with pricing based on email volume; it does not list a price.Read 8 Oct 2026 · hotelinking.com
Pricing terms
The terms state subscriptions renew annually, with annual access fees billed in advance and payable in monthly installments unless otherwise agreed; they also mention a one-time setup fee per location.Read 8 Oct 2026 · hotelinking.com
Privacy roles
For GuestMaker guest data, the hotel group is the data controller and Hotelinking acts as data processor under the hotel’s documented instructions.Read 8 Oct 2026 · hotelinking.com
Segmentation
Users can create unlimited segments with AND/OR filters using guest, booking, behavioral and revenue data.Read 8 Oct 2026 · hotelinking.com

Strong points and limits

Strong points

  • Combines PMS and guest data
  • Supports pre-, in-, and post-stay campaigns
  • Includes unlimited audience segmentation
  • Offers more than 50 PMS integrations
  • Provides REST API and webhooks

Limits

  • Pricing is available only on request
  • Subscriptions renew annually
  • One-time setup fee applies per location
  • Target monthly uptime is 99.8%

Who it suits

GuestMaker suits hotel groups and chains coordinating guest data, reservations, messaging, loyalty, and automated marketing. It is intended for multi-property operations managing several brands or hotels.

Verdict

GuestMaker brings hotel guest profiles, segmentation, messaging, and campaign automation into one CRM. Hotel groups should review pricing by email volume, setup terms, integrations, and service-level exclusions.

Where Specifiction places it

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