BookOne CRM vs GuestMaker
BookOne CRM
bookonepms.com
GuestMaker
hotelinking.comSide by side
| Figure | BookOne CRM | GuestMaker |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 0 |
| Spec score · Hospitality CRM Software | 8.8 (#3) | 7.2 (#22) |
| Audience | The CRM page describes its marketing automation as built natively for Indian hospitality. | GuestMaker is designed for hotel groups and supports multiple hotels and brands. |
| Founded | 2019 | 2016 |
| Guest profiles | It records guest room preferences, dietary requests, food and beverage billing patterns, feedback history, and past stay dates. | Guest profiles can combine PMS, booking, Wi-Fi, chatbot, review and loyalty data, with email verification and duplicate resolution. |
| Integrations | BookOne lists connections including Booking.com, Expedia, Airbnb, Agoda, MakeMyTrip, Goibibo, Google Hotel Ads, TripAdvisor, Sabre, Amadeus, Tally and payment gateways. | The product page names Opera, Mews and Cloudbeds among 50+ PMS integrations, and also lists Quicktext, HiJiffy, Asksuite, ReviewPro, TrustYou and Revinate. |
| Privacy roles | BookOne says hotels are data controllers and BookOne acts as processor for guest data, and says it does not sell personal data. | For GuestMaker guest data, the hotel group is the data controller and Hotelinking acts as data processor under the hotel’s documented instructions. |
| Product | BookOne CRM is guest relationship management software built into the BookOne PMS. | GuestMaker is an omnichannel hotel CRM for hotel chains and groups that connects guest data across the guest journey. |
| Security | BookOne's privacy policy lists HTTPS encryption, secure cloud infrastructure, access controls, and monitoring systems as data security measures. | Hotelinking says its services run in AWS EU regions in Ireland and use TLS 1.2 or higher in transit and AES-256 encryption at rest. |
| Support | BookOne says it does not limit support and lists contact by phone or email on its product pages. | Hotelinking’s location page lists a support phone number, +34 871 66 11 11, and gives its office address in Palma, Spain. |
Plans
BookOne CRM
- BookOne BasicPriced on request
- BookOne EssentialPriced on request
- BookOne PremiumPriced on request
- BookOne StarterPriced on request
In their own words
BookOne CRM
BookOne CRM is guest relationship management software built into the BookOne PMS. It records room preferences, dietary requests, food and beverage billing patterns, feedback history, and past stay dates. Hotel staff can target former guests by stay frequency, total spend, or location. Using the official WhatsApp Business API, it can automate pre-arrival messages, upgrade offers, and post-checkout review requests. Hotels can set up points and tier-based rewards, earned on room charges or restaurant bills and redeemed on future direct bookings. Post-checkout forms can prompt positive reviewers to post on Google and TripAdvisor, while routing critical feedback to managers. The onboarding team can help clean, format, and upload guest lists from older platforms, standalone CRMs, or spreadsheets. External data can be ingested through custom API setups, though BookOne says the CRM works most efficiently with its PMS. Guest CRM requires PMS_CORE and is included in Premium. The product has no free plan, offers a free trial, and lists pricing on request.
GuestMaker
GuestMaker is a multichannel hotel CRM for unifying guest information and automating communication before, during, and after stays. It supports hotel groups managing multiple hotels and brands. Campaigns can cover booking confirmations, upsells, guest messages, review requests, and win-back activity across pre-stay, in-stay, and post-stay stages. Guest profiles can combine PMS, booking, Wi-Fi, chatbot, review, and loyalty data, with email verification and duplicate resolution. Event-triggered workflows and a visual flow editor are included in every plan. Email tools provide drag-and-drop or HTML creation, AI assistance, audience segmentation, and campaign reports. Users can create unlimited segments with AND/OR filters based on guest, booking, behavioral, and revenue data. GuestMaker names Opera, Mews, and Cloudbeds among more than 50 PMS integrations, and also lists Quicktext, HiJiffy, Asksuite, ReviewPro, TrustYou, and Revinate. An open REST API and webhooks connect systems and expose guest, booking, and reservation data. It is a paid web and API service with pricing on request.