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SPECIFICTION
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dailypoint 360°

dailypoint.com

WebAPI
Visit dailypoint.com
Spec score 8.0 #10 of 27 in Hospitality CRM Software

What it is

dailypoint 360° is a customer data and loyalty platform for hotels and hotel groups. It combines guest information from connected systems into Central Guest Profiles for marketing, loyalty, communication, operations, and AI. Data Laundry cleans and consolidates records through duplicate detection, address correction, and profile enrichment; the maker says its Central Database and profiles use more than 350 AI-driven processes for this work. Modules cover loyalty, booking management, campaigns, vouchers, profile insights, online reputation management, and website connections. Campaign Manager supports targeted email, SMS, and WhatsApp messages with automatic fallback and real-time performance tracking. Booking Manager handles communication during booking and targeted upselling. The loyalty offer includes a virtual guest card compatible with Android, Apple, and Windows devices, plus interfaces to programs such as Miles & More and Payback. The maker lists more than 200 integrations for hotel systems, though data flows and functionality vary and are not always bidirectional. The service runs on web and through an API. Pricing is on request; a free demo booking is available.

Spec sheet

Product
dailypoint 360° is a customer data platform for hotel CRM and loyalty that collects, merges, and activates guest data.Read 3 Oct 2026 · dailypoint.com
Intended users
The platform is designed for individual hotels and hotel groups.Read 3 Oct 2026 · dailypoint.com
Audience
The maker positions the platform for hotels, individual properties, and hotel groups.Read 3 Oct 2026 · dailypoint.com
Integrations
The maker describes more than 200 integrations connecting hotel systems such as PMS, POS, booking engines, payments, revenue management, and guest communication tools.Read 3 Oct 2026 · dailypoint.com
Security
The privacy policy says website requests may be routed through Cloudflare for CDN and security services such as DDoS protection and firewall.Read 3 Oct 2026 · dailypoint.com
Privacy
The maker describes its hotel CRM page as GDPR-compliant and says the Data Laundry processes raw data in real time into a consistent guest profile.Read 3 Oct 2026 · dailypoint.com
Support
The company describes teams responsible for customer setup, onboarding, PMS migrations, technical setup, and ongoing support.Read 3 Oct 2026 · dailypoint.com
Headquarters
Munich, GermanyRead 23 Sep 2026 · dailypoint.com
Founded
2005Read 23 Sep 2026 · dailypoint.com
API and SSO
The maker says its open API can connect loyalty programs with hotel websites or apps, and SSO can connect the IBE, loyalty program, and booking process.Read 3 Oct 2026 · dailypoint.com
Booking
Booking Manager supports guest communication during the booking journey and targeted upselling of room upgrades or additional services.Read 3 Oct 2026 · dailypoint.com
Central profiles
It combines guest data into Central Profiles to support personalized marketing, loyalty programs, guest communication, and hotel operations.Read 3 Oct 2026 · dailypoint.com
Company history
The company says dailypoint began in 2005 as a hospitality consulting business and evolved into a SaaS platform in 2015.Read 3 Oct 2026 · dailypoint.com
Data cleansing
Its Data Laundry cleans and consolidates guest records, including duplicate detection, address correction, and profile enrichment.Read 3 Oct 2026 · dailypoint.com
Data processing
The CRM page says the Central Database and Central Guest Profile use more than 350 AI-driven processes for data cleansing and enrichment.Read 3 Oct 2026 · dailypoint.com
Guest profiles
The platform combines guest data from connected systems into a Central Guest Profile for use across CRM, marketing, loyalty, operations, and AI.Read 3 Oct 2026 · dailypoint.com
Integration limits
Data flows and functionality vary by integration, and the maker says integrations are not necessarily all bidirectional.Read 3 Oct 2026 · dailypoint.com
Integration variation
Available data flows and functionality vary by connected system, and the maker says integrations are not necessarily all bidirectional.Read 3 Oct 2026 · dailypoint.com
Loyalty
The loyalty offering includes a virtual guest card compatible with Android, Apple, and Windows devices, plus interfaces to programs such as Miles & More and Payback.Read 3 Oct 2026 · dailypoint.com
Marketing
Campaign Manager supports targeted one-to-one communication through email, SMS, and WhatsApp, with automatic fallback and real-time performance tracking.Read 3 Oct 2026 · dailypoint.com
Modules
The CRM platform includes modules for loyalty, booking management, marketing campaigns, vouchers, profile insights, online reputation management, and website connections.Read 3 Oct 2026 · dailypoint.com
Sales
The maker offers a free demo booking, with no trial duration or self-serve product trial stated on that page.Read 3 Oct 2026 · dailypoint.com
Sales process
The maker offers a personalized live walkthrough and asks prospects for their hotel or group name, website, current PMS, contact details, and areas of interest.Read 3 Oct 2026 · dailypoint.com

Plans and prices

dailypoint™ 360° Priced on request Hotel-focused CRM/CDP and loyalty platform · pricing not listed; request a demo Read 3 Oct 2026 · dailypoint.com

Every dailypoint 360° plan and price →

Strong points and limits

Strong points

  • Central Guest Profiles combine data from connected systems.
  • Data Laundry detects duplicates and enriches guest records.
  • Campaign Manager supports email, SMS, and WhatsApp.
  • Virtual guest card supports Android, Apple, and Windows.

Limits

  • Pricing is available on request.
  • Integration data flows and features vary.
  • Integrations are not necessarily bidirectional.
  • No self-serve trial duration is stated.

Who it suits

It suits individual hotels and hotel groups that want to consolidate guest records for marketing, loyalty, communication, and hotel operations. Prospects can book a personalized walkthrough.

Verdict

dailypoint 360° brings guest data management, CRM, marketing, booking support, and loyalty into one hotel-focused platform. Buyers should account for variable integration capabilities and request pricing directly.

Where Specifiction places it

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