FORM vs Trax Retail

FORM is a mobile digital assistant and field execution platform for frontline teams, covering daily tasks, data collection, communication and real-time intelligence. Its offerings include GoSpotCheck by FORM for market execution and FORM OpX for operational excellence. Market execution tools include a no-code task builder, mobile app, photo capture and reporting, alerts, and business intelligence dashboards. FORM's mobile image recognition AI analyzes products and prices in photos of shelves, displays, menus, back bars and coolers. FORM OpX is described for leaders in safety, compliance, manufacturing and facilities management. The mobile application can collect data without internet access, then upload responses and completed tasks when synchronized. FORM OpX is listed for iOS, Android, Windows and a web portal; the wider platform list also includes an API and self-hosted option. Listed prices are $21 a month for For Operational Excellence, with a 10-user minimum, and $35 a month for For Market Execution, with a 20-user minimum. FORM is paid and has no free plan; trials or proofs of concept are typically tied to one use case and require internal approvals.

Trax Retail analyzes retail shelf images to help consumer packaged goods (CPG) brands and field teams assess in-store execution. Its computer vision, deep learning, and AI identify products and placement, then compare shelf conditions with planograms and KPIs. Reports cover on-shelf availability, share of shelf, pricing, promotional and store compliance, market share, staff performance, and SKU performance; dashboards can be configured around client KPIs. For representatives, Next Best Action prioritizes field actions according to performance against Perfect Store KPIs. A quality assurance team reviews image-recognition data. The app supports offline image capture during visits. Trax connects with Salesforce, synchronizing store, account, user, and route data and returning shelf KPI data. Customers can submit visits, scenes, and images for analysis through the Input API. Platforms are iOS, web, and API. Trax was founded in Singapore in 2010. It is paid, with pricing available on request.