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SPECIFICTION
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Trax Retail

traxretail.com

WebiOSAPI
Visit traxretail.com
Spec score 6.6 #8 of 17 in Retail Execution Software

What it is

Trax Retail analyzes retail shelf images to help consumer packaged goods (CPG) brands and field teams assess in-store execution. Its computer vision, deep learning, and AI identify products and placement, then compare shelf conditions with planograms and KPIs. Reports cover on-shelf availability, share of shelf, pricing, promotional and store compliance, market share, staff performance, and SKU performance; dashboards can be configured around client KPIs. For representatives, Next Best Action prioritizes field actions according to performance against Perfect Store KPIs. A quality assurance team reviews image-recognition data. The app supports offline image capture during visits. Trax connects with Salesforce, synchronizing store, account, user, and route data and returning shelf KPI data. Customers can submit visits, scenes, and images for analysis through the Input API. Platforms are iOS, web, and API. Trax was founded in Singapore in 2010. It is paid, with pricing available on request.

Spec sheet

API
Trax's Input API lets customers upload store-visit sessions, scenes, and images from their own application or service for recognition and analysis.Read 4 Oct 2026 · apidoc.traxretail.com
Headquarters
SingaporeRead 4 Oct 2026 · traxretail.com
Founded
2010Read 4 Oct 2026 · traxretail.com
Authentication
The integration documentation says optional single sign-on supports OAuth 2.0 authentication servers including ADFS, Salesforce, Okta, and PingFederate.Read 4 Oct 2026 · apidoc.traxretail.com
Availability and pricing
The product provides visibility into on-shelf availability, share of shelf, pricing, and promotional compliance.Read 4 Oct 2026 · traxretail.com
Company history
Trax says it was founded in Singapore in 2010 by Joel Bar-El and Dror Feldheim.Read 4 Oct 2026 · traxretail.com
Field guidance
AI-powered Next Best Action provides sales representatives with prioritized actions based on in-store performance against Perfect Store KPIs.Read 4 Oct 2026 · traxretail.com
Image quality
A quality assurance team reviews and validates image-recognition data for accuracy.Read 4 Oct 2026 · traxretail.com
Integration limits
The Salesforce integration documentation lists a maximum of 30 visits per 20 minutes and 750,000 active stores per project.Read 4 Oct 2026 · apidoc.traxretail.com
Offline use
The Salesforce integration overview says the Trax app has built-in offline features for image capture during visits.Read 4 Oct 2026 · apidoc.traxretail.com
Product purpose
Trax uses computer vision, deep learning, and AI to analyze retail shelves and support in-store execution.Read 4 Oct 2026 · traxretail.com
Retail metrics
Trax reports on execution, store compliance, market share, staff performance, and SKU performance, with dashboards configurable around client KPIs.Read 4 Oct 2026 · traxretail.com
Salesforce compatibility
The connector documentation lists compatibility with Salesforce Sales Cloud and Consumer Goods Cloud, and Salesforce1 and CG Cloud mobile apps.Read 4 Oct 2026 · apidoc.traxretail.com
Salesforce integration
The Salesforce connector synchronizes store, account, user, and route data to Trax and returns shelf KPI data to Salesforce.Read 4 Oct 2026 · apidoc.traxretail.com
Shelf recognition
Its system identifies products and placement from images, then compares shelf execution with planograms and KPIs.Read 4 Oct 2026 · traxretail.com
Who it serves
Trax describes its platform as serving CPG brands and retail field teams across categories including food and beverage, household, and pet care.Read 4 Oct 2026 · traxretail.com

Strong points and limits

Strong points

  • Compares observed shelves with planograms and KPIs
  • Configurable dashboards cover client KPIs
  • Offline image capture during store visits
  • Salesforce connector synchronizes field and shelf data
  • Input API accepts visits, scenes, and images

Limits

  • Paid product; pricing is on request
  • Salesforce integration limits visits to 30 per 20 minutes
  • Salesforce project limit is 750,000 active stores

Who it suits

Trax suits CPG brands and retail field teams that need shelf visibility and performance reporting across categories such as food and beverage, household, and pet care.

Verdict

Trax combines image-based shelf analysis with field guidance, operational reporting, and Salesforce connectivity. Buyers should confirm pricing and whether the documented Salesforce integration limits fit their workloads.

Where Specifiction places it

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