FORM vs VisitBasis
FORM
form.comVisitBasis
visitbasis.ruSide by side
| Figure | FORM | VisitBasis |
|---|---|---|
| Price from | $21/mo | 150 RUB/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 6 |
| Spec score · Retail Store Operations Software | 9.1 (#2) | 8.5 (#5) |
| API | FORM documents Web Services, JavaScript and SOAP APIs for account, user and form integration, and a REST API for sending audit data and triggering notifications. | The maker documents a REST/gRPC API microservice for exchanging stores, users, products, visits, schedules, reports and photographs. |
| Documentation | The help center contains installation, application guides, API material, browser support, privacy guidance, product tours, videos and course books. | The API page links to a separate knowledge base at kb.visitbasis.com, while GetApp lists documentation, webinars and live-online training. |
| Founded | FORM says its journey began in 2001. | 2013 |
| Headquarters | FORM lists its headquarters at 859 Willard Street, Suite 400, Quincy, Massachusetts. | Moscow |
| Image recognition | AI detects products, prices and point-of-sale materials from in-store photos. | BrandML uses image recognition to derive product availability, facings and out-of-stock information from photographs. |
| Integrations | GetApp lists Salesforce Platform, Microsoft Azure, Looker, Microsoft 365 and Microsoft Teams as integrations. | The maker describes Google Data Studio integration for automatically refreshed visualizations and a REST/gRPC API for exchanging data with internal systems. |
| Offline mode | Yes | The mobile application is designed to work both online and without an internet connection. |
| Rating on Capterra | 4.8 out of 5 from 25 reviews | 5.0 out of 5 from 3 reviews |
| Rating on G2 | 4.7 out of 5 from 70 reviews | 4.3 out of 5 from 2 reviews |
| Rating on GetApp | 4.8 out of 5 from 25 reviews | 5.0 out of 5 from 3 reviews |
| Rating on TrustRadius | 9.4 out of 10 from 4 reviews | 6 out of 10 from 1 review |
| Support | Published support options include knowledge base, FAQs/forum, email/help desk, phone, chat, webinars, documentation, live online training and videos. | GetApp lists chat as a support channel for VisitBasis. |
| What it does | FORM provides frontline field-execution software combining mobile task management, data collection, communications, reporting and image recognition. | VisitBasis is cloud software for collecting field data and managing merchandising, retail audits and field marketing. |
Plans
FORM
- FORM OpX$21 a month
- GoSpotCheck by FORM$35 a month
- Image RecognitionPriced on request
- For Operational Excellence$21 a month
- For Market Execution$35 a month
VisitBasis
- Audit premium package150 RUB a month
- Merchandising premium package150 RUB a month
- Scheduling premium package150 RUB a month
- Core650 RUB a month
- VisitBasis650 RUB a month
- BrandMLPriced on request
In their own words
FORM
FORM is a mobile digital assistant and field execution platform for frontline teams, covering daily tasks, data collection, communication and real-time intelligence. Its offerings include GoSpotCheck by FORM for market execution and FORM OpX for operational excellence. Market execution tools include a no-code task builder, mobile app, photo capture and reporting, alerts, and business intelligence dashboards. FORM's mobile image recognition AI analyzes products and prices in photos of shelves, displays, menus, back bars and coolers. FORM OpX is described for leaders in safety, compliance, manufacturing and facilities management. The mobile application can collect data without internet access, then upload responses and completed tasks when synchronized. FORM OpX is listed for iOS, Android, Windows and a web portal; the wider platform list also includes an API and self-hosted option. Listed prices are $21 a month for For Operational Excellence, with a 10-user minimum, and $35 a month for For Market Execution, with a 20-user minimum. FORM is paid and has no free plan; trials or proofs of concept are typically tied to one use case and require internal approvals.
VisitBasis
VisitBasis is a mobile solution for merchandising, retail audits, and field marketing that turns store data into customizable dashboards and reports. Its form builder can gather photos, barcode scans, comments, and signatures for audit questionnaires. Product surveys can support planogram checks and include unlimited products and product photos. Managers can schedule one-time or recurring store visits and monitor agent reports and movement in real time. Tasks include priorities, stages, deadlines, comments, and group work. Field verification features include GPS tracking, visit confirmation, TrueTime report timestamps, and automatic fake-photo detection. BrandML identifies products in store photos and analyzes availability, facings, shelf share, and competitor products; the maker says this analysis takes under two seconds. Reports can be downloaded as PDF, CSV, or Excel and shared by email or access link. Google Data Studio integration supports automatically refreshed visualizations, and a REST/gRPC API exchanges store, user, schedule, report, and photo data with internal systems. The service is intended for CPG manufacturers, distributors, and BTL or marketing agencies. The VisitBasis plan is ₽650 per user per month; premium packages cost ₽150 per user per month each.