FormaPortal vs Wayfront
FormaPortal
formaportal.com
Wayfront
wayfront.comSide by side
| Figure | FormaPortal | Wayfront |
|---|---|---|
| Price from | £49/mo | $99/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Customer Portal Software | 8.7 (#4) | 7.6 (#24) |
| Company | FormaPortal Ltd lists a London registered office, and its founders are Ozgur Dogan and Sinem Eskin Dogan. | The company is Client Solutions Ltd, based in Riga, Latvia; its about page says Wayfront was founded in 2014 as Service Provider Pro and rebranded in 2026. |
| Headquarters | London, England, UK | Riga, Latvia |
| Integrations | Official integration features include Zapier, Xero, QuickBooks, MCP and Google Tag Manager. | The integrations directory lists Stripe, PayPal, Make, Zapier, ActiveCampaign, Mailchimp, AgencyAnalytics, Google Analytics, Google Drive, Slack, Claude, and ChatGPT, among others. |
| Product | FormaPortal provides an organisation with a branded portal where people it works with can sign in, find information, and submit information. | Wayfront is client portal software for digital agencies selling repeatable productized services, with self-service ordering and automated order-to-delivery workflows. |
| Support | Starter includes email support and one onboarding session, Professional includes email support and two sessions, Scale includes an account manager and four sessions, and Custom includes an account manager with negotiated SLA terms. | Wayfront offers free onboarding and lists priority Slack support for the Plus plan. |
Plans
FormaPortal
- Starter£49 a month
- Professional£179 a month
- Scale£449 a month
- CustomPriced on request
In their own words
FormaPortal
FormaPortal gives an organization a branded web portal where its contacts can sign in, find information, and submit it. Configuration happens in a dashboard, with nothing to install or host. Organizations can use their own domain, colours, typeface, logo, and browser icon. Registration may be open or subject to application review, and tier-based permissions control access to pages, documents, events, and announcements. Users can sign in with a password, a six-digit email code, or a magic link. Forms retain the questions and answers as submitted, while an activity log records meaningful actions. The portal supports subscription and dues billing, event ticket payments, and a store for digital and physical goods. Listed integrations include Zapier, Xero, QuickBooks, MCP, and Google Tag Manager. FormaPortal says customers can export all portal data in full at any time. Starter costs £49 a month, excluding VAT, and includes 200 contacts, 10 organisation accounts, 3 team seats, 75 GB storage, 1 custom domain, and a 6-month activity log. Platforms listed are web only.