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SPECIFICTION
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Format vs Wfolio

Format

format.com

Wfolio

wfolio.com

Side by side

FigureFormatWfolio
Price from—$1.57/mo
Free plan—Yes
Free trial—Yes
Open source——
WebYesYes
iOSYes—
AndroidYes—
Plans published35
Spec score · Portfolio Website Builders7.2 (#72)9.0 (#8)
Spec score · Photography Website Builders7.0 (#41)8.2 (#22)
Custom domainYesYes
Free planNoYes

Plans

Format

  • BasicPrice not published
  • ProPrice not published
  • Pro PlusPrice not published

Format pricing →

Wfolio

  • FreeFree
  • Galleries$18.90 a year
  • Site + Galleries$31.90 a year
  • Free GalleriesFree
  • Free GalleriesFree

Wfolio pricing →

In their own words

Format

Format has no write-up on Specifiction yet; its figures are above.

Visit format.com

Wfolio

Wfolio is a web platform for photographers to build websites, store files, and manage content, with client galleries for image and video delivery. Its no-code builder includes ready-made page templates, more than 100 content blocks, font and color choices, and Google search promotion tools. Galleries support client photo selection and RAW files, while face recognition and AI retouching help clients find and download photos. Users can offer products and services, receive inquiries, and take online payments. Gallery plan features include Lightroom and Capture One export. Privacy and protection options include secure links, watermarks, passwords, and settings to prevent photo and video downloads; custom domains are supported. Wfolio says it aligns its privacy practices with the EU GDPR and California CCPA, and describes the site owner as controller of personal data collected through a built site, with Wfolio acting as processor. The free plan provides 120 GB and is active for six months; it does not include a website, though the period can be extended through a social media post about Wfolio. Paid plans are listed at $18.90 a year for Galleries and $31.90 a year for Site + Galleries, each with 35% off the first annual payment. An 8-day trial is listed.

Visit wfolio.com