Formsort vs Leadfeeder
Formsort
formsort.com
Leadfeeder
leadfeeder.comSide by side
| Figure | Formsort | Leadfeeder |
|---|---|---|
| Price from | $279/mo | €79/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 3 | 6 |
| Spec score · Lead Generation Software | 8.5 (#13) | 9.0 (#4) |
| Company | The legal terms identify the operator as Formsort Inc., a New York corporation with its principal place of business in New York, NY. | Leadfeeder’s company page lists Helsinki, Finland among its offices; a company blog states it was founded in 2012. |
| Integrations | Listed integrations include BigQuery, Google Sheets, PostgreSQL, Redshift, S3, Salesforce, webhooks, Amplitude, Google Analytics, Segment, Stripe, and others. | Leadfeeder lists native CRM integrations and integrations with Slack, Google Ads, analytics tools, and more than 5,000 apps through Zapier. |
| Product | Formsort is a low-code form builder for product teams to build and optimize onboarding, check-in, quiz, and other forms. | Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. |
| Security | Formsort states its systems and processes are SOC II Type 2 certified and conform with HIPAA. | Leadfeeder says its information security and privacy programs are based on ISO 27001 and ISO 27701, and that customer data is encrypted in transit and at rest. |
| Support | The feature comparison lists a 3 business day SLA for Free and a 1 business day SLA for Pro. | Paid plans include live chat support; Discover and Activate include a shared customer success team, while Scale includes a dedicated customer success manager. |
Plans
Leadfeeder
- LiteFree
- LiteFree
- Discover€79 a month
- Activate€369 a month
- Scale€599 a month
- EnterprisePriced on request
In their own words
Leadfeeder
Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. Its Web Visitors Tracker uses a JavaScript script placed on the site to identify visits. The product also offers company search, account lists, buying intent signals, workflows and AI features, alongside people search, phone numbers and an email finder. Native CRM integrations support two-way sync with HubSpot, Salesforce and Pipedrive; other connections include Slack, Google Ads, analytics tools and more than 5,000 apps through Zapier. The Connect Browser Extension provides company and contact details in Google Chrome and Microsoft Edge. Leadfeeder describes its audience as B2B revenue teams working to identify engaged companies and develop qualified pipeline. The free Lite plan is free, with unlimited users, 7 days of visitor history and up to 100 identified companies per month. Paid plans start at €79 a month billed annually, and a 14-day trial is listed. Leadfeeder says its infrastructure is hosted on AWS within the EU/EEA and customer data is encrypted in transit and at rest.