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SPECIFICTION
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Formsort vs Picreel

Formsort

formsort.com

Picreel

picreel.com

Side by side

FigureFormsortPicreel
Price from$279/mo$39.99/mo
Free planYesYes
Free trial—Yes
Open source——
WebYesYes
API—Yes
Plans published36
Spec score · Lead Generation Software8.5 (#13)8.6 (#11)
Enterprise securityFormsort says it will sign a BAA with enterprise clients and offers data classification to keep tagged PII variables from being sent to third-party integrations.The Enterprise plan lists enterprise security, role-based access controls, audit-ready reporting, and full data ownership.
IntegrationsListed integrations include BigQuery, Google Sheets, PostgreSQL, Redshift, S3, Salesforce, webhooks, Amplitude, Google Analytics, Segment, Stripe, and others.The integration catalog lists Mailchimp, ActiveCampaign, Zapier, webhooks, WordPress, Shopify, Salesforce, HubSpot, Marketo, Google Analytics and many other services.
Intended usersFormsort says it is a low-code tool that lets product managers, marketers, and designers make form changes themselves.The maker presents Picreel as a tool for online businesses seeking to convert existing website traffic into leads, sales, and subscribers.
PersonalizationForms can use conditional logic and real-time calculations that populate answer choices from a backend API.Custom visitor attributes such as name or email can be inserted into overlay content before display.
ProductFormsort is a low-code form builder for product teams to build and optimize onboarding, check-in, quiz, and other forms.Picreel is popup software for conversion optimization, lead capture, sales, and visitor engagement on websites.
SupportThe feature comparison lists a 3 business day SLA for Free and a 1 business day SLA for Pro.Picreel advertises 24/7 live chat, phone, and email support; its page says email responses are guaranteed within one business day.

Plans

Formsort

  • FreeFree
  • Pro$279 a month
  • EnterprisePriced on request

Formsort pricing →

Picreel

  • FreeFree
  • FreeFree
  • Business$39.99 a month
  • Business$39.99 a month
  • Enterprise$69.99 a month
  • Enterprise$839.88 a year

Picreel pricing →

In their own words

Formsort

Formsort has no write-up on Specifiction yet; its figures are above.

Visit formsort.com

Picreel

Picreel is website popup software for lead capture, sales, conversion optimization, and visitor engagement. Its formats include exit popups, overlays, on-site messages, nanobars, surveys, and lead forms. Campaigns can respond to exit intent, scrolling, time on page, or visitor behavior, and can target particular pages or visitors. AI tools assist with popup design, customization, and editing, and can summarize popup reports. A/B testing and reporting provide real-time campaign performance data. Integrations listed include Mailchimp, Salesforce, HubSpot, Shopify, WordPress, Zapier, webhooks, and Google Analytics. The maker describes installation as copying and pasting code, without HTML or CSS. The free plan costs nothing, billed forever, and allows up to 5,000 pageviews monthly. Business costs $39.99 a month, billed $479.88 billed annually, for 200000 pageviews per month and 5 domains. Enterprise is listed at $69.99 a year, billed $839.88 billed annually, with unlimited pageviews and domains. A 15-day free trial is also offered.

Visit picreel.com