| Price from | $1,500/mo | $300/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 3 |
| Spec score · Ad Analytics | 7.7 (#12) | 7.8 (#9) |
| Founded | 2014 | 2014 |
| Headquarters | London, United Kingdom | Stockholm, Sweden |
| Integrations | The integrations directory lists live connections including Shopify, Google Analytics, Amazon, Amazon Ads, Meta, Google Ads, and TikTok Shop. | The connector directory lists 640 connectors, including Facebook Ads, Google Ads, Google Analytics, TikTok Ads and LinkedIn. |
| Support | Lite includes guided onboarding with a dedicated manager, Pro includes dedicated customer success and account management, and Enterprise includes weekly check-ins, QBRs, and workshops. | The pricing page lists in-app support for Starter and priority in-app support for Business and Enterprise; Enterprise also includes an SLA. |
| What it does | Fospha describes its product as a measurement system for retail commerce that provides daily, ad-level marketing measurement. | Funnel brings marketing data from fragmented sources together so teams can prepare it, measure performance and use it across reports and workflows. |
