Fospha vs Measured
Fospha
fospha.com
Measured
measured.comSide by side
| Figure | Fospha | Measured |
|---|---|---|
| Price from | $1,500/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 2 |
| Spec score · Ad Analytics | 7.7 (#12) | 7.8 (#10) |
| Founded | 2014 | Measured was founded in 2017. |
| Headquarters | London, United Kingdom | Austin, Texas, United States |
| Integrations | The integrations directory lists live connections including Shopify, Google Analytics, Amazon, Amazon Ads, Meta, Google Ads, and TikTok Shop. | Measured advertises more than 300 fully managed integrations across advertising, commerce, analytics, data and retail platforms. |
| Intended customers | Fospha presents its measurement system for retail commerce brands, from scaling DTC brands to global enterprise retailers. | Measured describes its platform as built for enterprise teams and complex omnichannel, multinational organizations. |
| Support | Lite includes guided onboarding with a dedicated manager, Pro includes dedicated customer success and account management, and Enterprise includes weekly check-ins, QBRs, and workshops. | Each customer is paired with an analytics expert, and the company describes enterprise onboarding, training, and education for distributed teams. |
| What it does | Fospha describes its product as a measurement system for retail commerce that provides daily, ad-level marketing measurement. | Measured is an AI-powered marketing-effectiveness platform for enterprise brands that combines incrementality testing, media-mix modeling and attribution data. |
Plans
Measured
- Enterprise platformPriced on request
- Measured enterprisePriced on request
In their own words
Measured
Measured is an AI-powered marketing effectiveness platform for enterprise brands. It combines causal experiments, media mix modeling, and advertising-platform data to assess media impact. Geo-matched and first-party split tests measure incremental sales, while automated tools cover machine-learning market selection, audience and geographic splitting, test design, and calibration. Media mix models use incrementality tests as causal priors and can be updated weekly, monthly, or quarterly. The Media Plan Optimizer runs budget scenarios and allocates spending toward marginal ROI, growth, or profitability goals. Measured lists more than 300 fully managed integrations across analytics, business intelligence, CRM and email, ecommerce, social, search, and TV and OTT, plus a REST API for cross-channel performance data. The platform runs on web and API. Pricing is available on request, and each customer is paired with an analytics expert.