Foursquare vs OnAudience DMP
Foursquare
foursquare.comOnAudience DMP
onaudience.comSide by side
| Figure | Foursquare | OnAudience DMP |
|---|---|---|
| Price from | $25/mo | $500/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 13 | 1 |
| Spec score · Audience Data Providers | 9.2 (#1) | 7.1 (#8) |
| Integrations | Foursquare says its data is delivered through more than 550 integrated partners, including AWS and The Trade Desk. | OnAudience says its audience data is integrated with global DSP platforms and data distributors; the opened page does not name specific platforms. |
Plans
Foursquare
- FSQ Spatial Desktop – BasicFree
- FSQ Spatial Desktop BasicFree
- FSQ Spatial Studio – CommunityFree
- FSQ Spatial Studio CommunityFree
- Places API Pro (0–500 calls)Free
- FSQ Spatial Desktop – Standard$25 a month
- FSQ Spatial Desktop Standard$25 a month
- FSQ Spatial Desktop – Pro$100 a month
- FSQ Spatial Desktop Pro$100 a month
- FSQ Spatial Workbench Developer$250 a month
In their own words
Foursquare
Foursquare provides location intelligence tools for marketers, developers, analysts, and machine learning engineers. Attribution measures advertising impact across media plans and platforms. Audience builds customizable targeting groups from real-world behaviors, and Proximity supports real-time geo-contextual targeting with custom geofences. Places APIs supply real-time place data for applications and nearby venue discovery.
For spatial analysis, Spatial Workbench brings SQL workbooks, geospatial computing, dashboards, and interactive maps into a browser workspace. It uses pre-provisioned MotherDuck instances and builds maps with Kepler.gl. Foursquare Studio connects to Snowflake and BigQuery, plus QGIS, Grafana, and kepler.gl. It also offers REST API and Python library access, and supports importing and exporting CSV, GeoJSON, Shapefiles, and Vector Tiles. Places API charges by volume on a pay-as-you-go basis, with up to 10,000 free calls on Pro endpoints. Foursquare has free plans, a 30-day trial, and paid plans from $25/mo. The listed platforms are API and web; the company was founded in 2009.
OnAudience DMP
OnAudience DMP has no write-up on Specifiction yet; its figures are above.