Foursquare vs Smappen
Foursquare
foursquare.comSmappen
smappen.comSide by side
| Figure | Foursquare | Smappen |
|---|---|---|
| Price from | $25/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 13 | 1 |
| Spec score · Location Intelligence Software | 9.3 (#2) | 7.2 (#24) |
| Audience | Audience builds segments from real-world visitation behavior and can activate them across more than 550 channels. | Smappen describes itself as built for growing franchise brands and businesses that need viable, defensible territories. |
| Founded | 2009 | 2018 |
| Integrations | Foursquare says its data is delivered through more than 550 integrated partners, including AWS and The Trade Desk. | Users can import their own data from Excel or HubSpot; the pricing page also lists API access as an add-on for connecting tools. |
Plans
Foursquare
- FSQ Spatial Desktop – BasicFree
- FSQ Spatial Desktop BasicFree
- FSQ Spatial Studio – CommunityFree
- FSQ Spatial Studio CommunityFree
- Places API Pro (0–500 calls)Free
- FSQ Spatial Desktop – Standard$25 a month
- FSQ Spatial Desktop Standard$25 a month
- FSQ Spatial Desktop – Pro$100 a month
- FSQ Spatial Desktop Pro$100 a month
- FSQ Spatial Workbench Developer$250 a month
In their own words
Foursquare
Foursquare provides location intelligence tools for marketers, developers, analysts, and machine learning engineers. Attribution measures advertising impact across media plans and platforms. Audience builds customizable targeting groups from real-world behaviors, and Proximity supports real-time geo-contextual targeting with custom geofences. Places APIs supply real-time place data for applications and nearby venue discovery.
For spatial analysis, Spatial Workbench brings SQL workbooks, geospatial computing, dashboards, and interactive maps into a browser workspace. It uses pre-provisioned MotherDuck instances and builds maps with Kepler.gl. Foursquare Studio connects to Snowflake and BigQuery, plus QGIS, Grafana, and kepler.gl. It also offers REST API and Python library access, and supports importing and exporting CSV, GeoJSON, Shapefiles, and Vector Tiles. Places API charges by volume on a pay-as-you-go basis, with up to 10,000 free calls on Pro endpoints. Foursquare has free plans, a 30-day trial, and paid plans from $25/mo. The listed platforms are API and web; the company was founded in 2009.