Fourthwall vs Shop-it
Fourthwall
fourthwall.comShop-it
shopitapp.coSide by side
| Figure | Fourthwall | Shop-it |
|---|---|---|
| Price from | $15/mo | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 3 | 0 |
| Spec score · Ecommerce platforms | 9.2 (#12) | 6.9 (#259) |
| Company | LinkedIn identifies Fourthwall as a privately held Los Angeles company founded in 2019 with 51–200 employees. | The site identifies the company as Last Mile for BoP Africa (Pty) Ltd. and lists its address in Green Point, Cape Town, South Africa. |
| What it does | Fourthwall is a hosted creator-commerce platform for branded storefronts, merchandise, digital products, memberships and donations. | Shop-it develops online stores, data-driven marketing and delivery services for supermarkets in Africa. |
Plans
In their own words
Fourthwall
Fourthwall provides tools for designing and selling catalog products, running a customizable shop, offering memberships and using social selling integrations. Its Free plan includes those functions, and listed storefront connections include YouTube Product Shelf (Merch Shelf), TikTok Shop, Twitch Product Gifting, Facebook Shopping and Instagram Shopping. Fulfillment coverage is global, with white-label shipping and custom branding available. The service also lists design and mockup tools and API access. The Pro plan costs $15 a month and includes 100 GB of digital product storage. The listed platform is API. That platform detail may matter to sellers considering how the service connects with their store or workflow. Customer personalization is not included in the listed offering. The plan details distinguish the free shop and selling functions from Pro's stated digital product storage allowance, while both plans sit within a service that also lists social connections and global fulfillment.