FoxMetrics vs Journey Insight by Alterian
FoxMetrics
foxmetrics.com
Journey Insight by Alterian
alterian.comSide by side
| Figure | FoxMetrics | Journey Insight by Alterian |
|---|---|---|
| Price from | — | $249/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 4 |
| Spec score · Customer Journey Analytics Software | 7.1 (#28) | 7.9 (#11) |
| Headquarters | Atlanta, Georgia, United States | Denver, Colorado, United States |
| Integrations | The site says FoxMetrics connected website, mobile app, and backend data through integrations. | Journey Insight MCP connects market and competitor intelligence to Claude, ChatGPT, and other MCP-compatible tools, subject to account plan limits. |
| Product | FoxMetrics connected website, mobile app, and backend data to show customer journeys in a dashboard. | Journey Insight analyzes anonymized customer journey data from millions of users and billions of browsing events across the open web. |
| Security | The HTTP API documentation requires calls to use HTTPS. | Alterian states that it is ISO 27001 certified and describes an independent third-party audit of its security practices. |
| Support | FoxMetrics is no longer supported; the site says Rawsoft offers analytics and measurement consulting. | The pricing page lists email support for Professional and priority support for Premium; Premium and Enterprise include a Customer Success Manager and expert consulting. |
Plans
FoxMetrics
- CorePriced on request
- GrowthPriced on request
- EnterprisePriced on request
Journey Insight by Alterian
- Free PlanFree
- Professional Plan$249 a month
- Premium Plan$2,500 a month
- Enterprise PlanPriced on request
In their own words
FoxMetrics
FoxMetrics has no write-up on Specifiction yet; its figures are above.
Journey Insight by Alterian
Journey Insight by Alterian analyzes anonymized customer journey data drawn from millions of users and billions of browsing events across the open web. It maps activity before, during, and after a visit, including search, comparisons, referrals, and competitor activity. Reports cover web traffic, market categories, loyalty and crossover, market concentration, market focus and reach, journey analysis, and campaign research; availability depends on the plan. Insight Copilot provides conversational AI analysis, with daily usage limits that vary by plan. Its MCP connector links market and competitor intelligence to Claude, ChatGPT, and other compatible tools, subject to account limits. The connector is read-only: it cannot access raw panel-level data, create custom visualizations, or take actions inside Journey Insight. Users can download visualizations, supporting data, and AI answers as images or text. The web service has a free plan with no expiry or credit-card requirement and requires no setup, integrations, or IT support. Paid access starts at $249 per month; there is no time-limited free trial. Alterian is headquartered in Denver, Colorado.