Framework by NewForm vs Marpipe
Framework by NewForm
newform.com
Marpipe
marpipe.comSide by side
| Figure | Framework by NewForm | Marpipe |
|---|---|---|
| Price from | — | $0.50/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 1 | 13 |
| Spec score · Creative Testing | 7.2 (#7) | 8.7 (#2) |
| Spec score · Ad Creative Testing Tools | 7.3 (#15) | 8.8 (#3) |
| Headquarters | New York, United States | New York, NY, United States |
| Intended users | Framework is described as built for content-led performance advertisers running 20 or more creatives per month, including in-house teams and agencies on Meta. | Marpipe describes its mission as helping brands turn product catalogs into ad campaigns and says it builds tools for brand leaders. |
| Purpose | Framework helps growth teams understand which creative is working, why it works, and what to make next. | Marpipe helps brands turn product catalogs into ad campaigns and provides control over Dynamic Product Ads. |
Plans
Marpipe
- Catalog Creative — FreeFree
- Catalog Creative FreeFree
- Feed Management — FreeFree
- Feed Management FreeFree
- Feed Management — White Glove$0.05, paid once
- Feed Management White Glove$0.05, paid once
- Catalog Creative — Enterprise add-on$0.50 a month
- Catalog Creative — Startup$199 a month
- Catalog Creative Startup$199 a month
- Additional location feed$299 a month
In their own words
Framework by NewForm
Framework by NewForm is web software for growth teams managing advertising creative. It launches creative tests, checks performance hourly, and evaluates results against KPIs to a stated 95% confidence threshold. When data is clear, it can pause underperforming creatives and scale winners. AI vision and language analysis examines ad elements and explains performance. Framework can use brand guidelines, compliance rules, performance data, competitor research, and a creative archive as context. It can turn account and competitor research into a ready-to-shoot brief or a Veo 3 prompt containing brand voice, disclaimers, and production notes. The product launches creative across Meta, TikTok, and YouTube, with Google included in cross-platform examples. It matches the same creative across platforms by visual content rather than filenames and combines performance data. NewForm says it targets advertisers running at least 20 creatives monthly and spending $50K or more per month.
Marpipe
Marpipe turns product catalogs into ad campaigns and gives brands tools to manage Dynamic Product Ads (DPAs). Catalog Creative lets users explore design options, preview generative designs, and launch DPAs across platforms. Feed Management tools cover feed fields, product sets, and a Feed Score for each channel. The product menu also describes AI models for catalogs, video creation for individual SKUs, and automatic filtering of weaker performers. Catalog inputs can include product feeds and images, video, headlines, copy, logos, and other brand assets; experimentation is multivariate, with advanced creative reporting and AI variant generation. Named ad platforms include Facebook, Instagram, TikTok, Pinterest, Snapchat, Google, Axon, X, and Reddit. Commerce integrations include Shopify, Salesforce, BigCommerce, WooCommerce, and Magento. Marpipe is available on the web and as an extension. Catalog Creative and Feed Management have free plans; Startup costs $199 a month, Enterprise costs $999 a month, and White Glove feed management costs $0.05 per SKU, with a $400 minimum. Plans include secure SSO. Marpipe says its services are for businesses, not personal, family, or household use.