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Framework by NewForm

newform.com

Web
Visit newform.com
Spec score 7.2 #7 of 18 in Creative Testing

What it is

Framework by NewForm is web software for growth teams managing advertising creative. It launches creative tests, checks performance hourly, and evaluates results against KPIs to a stated 95% confidence threshold. When data is clear, it can pause underperforming creatives and scale winners. AI vision and language analysis examines ad elements and explains performance. Framework can use brand guidelines, compliance rules, performance data, competitor research, and a creative archive as context. It can turn account and competitor research into a ready-to-shoot brief or a Veo 3 prompt containing brand voice, disclaimers, and production notes. The product launches creative across Meta, TikTok, and YouTube, with Google included in cross-platform examples. It matches the same creative across platforms by visual content rather than filenames and combines performance data. NewForm says it targets advertisers running at least 20 creatives monthly and spending $50K or more per month.

Spec sheet

Purpose
Framework helps growth teams understand which creative is working, why it works, and what to make next.Read 8 Oct 2026 · newform.com
Intended users
Framework is described as built for content-led performance advertisers running 20 or more creatives per month, including in-house teams and agencies on Meta.Read 8 Oct 2026 · newform.com
Compliance
Framework can ingest legal disclaimers, restricted claims, and regulated language as brand context.Read 8 Oct 2026 · newform.com
Headquarters
New York, United StatesRead 23 Sep 2026 · newform.com
Founded
2023Read 23 Sep 2026 · newform.com
Ad platforms
The product page says Framework launches creative across Meta, TikTok, and YouTube; it also describes Google in its cross-platform examples.Read 8 Oct 2026 · newform.com
Automated decisions
Framework automatically pauses underperforming creatives and scales winners when the data is clear.Read 8 Oct 2026 · newform.com
Availability model
NewForm describes Framework as part of a custom agency engagement and says it is not sold as self-serve software.Read 8 Oct 2026 · newform.com
Brand context
Framework can incorporate brand guidelines, compliance rules, performance data, competitor research, and a creative archive.Read 8 Oct 2026 · newform.com
Briefs
It can turn account and competitor research into a ready-to-shoot brief or a Veo 3 prompt with brand voice, disclaimers, and production notes.Read 8 Oct 2026 · newform.com
Creative analysis
It analyzes ad elements and uses AI vision and language analysis to explain why a creative performed well.Read 8 Oct 2026 · newform.com
Creative matching
Framework matches the same creative across platforms by its visual content and combines its performance data, without requiring consistent filenames.Read 8 Oct 2026 · newform.com
Creative testing
It launches creative tests, checks performance hourly, and tests against KPIs to statistical significance, with a stated 95% confidence threshold.Read 8 Oct 2026 · newform.com
Demo
The Framework page invites prospective customers to request a demo using a work email.Read 8 Oct 2026 · newform.com
Notable limit
NewForm says pricing is custom and scoped to ad spend and creative volume, for advertisers spending at least $50K per month.Read 8 Oct 2026 · newform.com

Plans and prices

Custom Priced on request Custom, scoped to ad spend and creative volume For advertisers spending $50K+ a month Read 8 Oct 2026 · newform.com

Every Framework by NewForm plan and price →

Strong points and limits

Strong points

  • Hourly creative performance checks
  • Tests against KPIs to 95% confidence
  • Automatically pauses underperformers
  • Uses brand and compliance context
  • Matches creative across platforms visually

Limits

  • Custom pricing requires contacting NewForm
  • Not sold as self-serve software
  • Requires advertisers spending $50K+ monthly
  • Framework is part of an agency engagement

Who it suits

Framework is described for content-led performance advertisers, including in-house teams and agencies running on Meta. It is intended for advertisers with substantial creative volume and at least $50K monthly ad spend.

Verdict

Framework focuses on automated creative testing, analysis, and cross-platform reporting for high-volume advertisers. Access is through a custom agency engagement, with pricing scoped to ad spend and creative volume.

Where Specifiction places it

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