Framework by NewForm vs Splitroom

Framework by NewForm is web software for growth teams managing advertising creative. It launches creative tests, checks performance hourly, and evaluates results against KPIs to a stated 95% confidence threshold. When data is clear, it can pause underperforming creatives and scale winners. AI vision and language analysis examines ad elements and explains performance. Framework can use brand guidelines, compliance rules, performance data, competitor research, and a creative archive as context. It can turn account and competitor research into a ready-to-shoot brief or a Veo 3 prompt containing brand voice, disclaimers, and production notes. The product launches creative across Meta, TikTok, and YouTube, with Google included in cross-platform examples. It matches the same creative across platforms by visual content rather than filenames and combines performance data. NewForm says it targets advertisers running at least 20 creatives monthly and spending $50K or more per month.

Splitroom has no write-up on Specifiction yet; its figures are above.