Frankie AI vs Mida

Frankie AI personalizes ecommerce recommendations by suggesting products to shoppers in real time across the buying journey. Merchants can show personalized collections, alternatives, popular items, cross-sells, and recently viewed products. Frankie Inline can display related products from collection pages without requiring shoppers to open a product page. The product describes customer experiences across web, mobile, email, and physical retail. It offers headless commerce APIs for custom shopping experiences, including mobile apps, and a Klaviyo integration for personalized email recommendations and trending product content. Merchants install its personalization app through the Shopify App Store. Listed prices include a success-based plan at $10 a month plus 1.5% of sales originating from Frankie, Merchant at $29 a month, Enterprise at $129 a month, and Unlimited at $299 a month. The Professional plan is listed at free; Insider is also free for Shopify staff, partners, and development stores. A 15-day free trial starts when the merchant goes live, and the pricing page lists a 30-day money-back guarantee. Frankie uses store revenue from the preceding 30 days to set the plan for the next billing cycle.

Mida is a platform for running website experiments, reviewing results and applying conversion changes. It supports same-URL, split-URL, cross-domain and multipage A/B testing, with visual and HTML, JavaScript and CSS editors. Teams can publish targeted copy, call-to-action, image and banner changes without a developer release. MidaGX generates test variations from a written description or an on-screen drawing, then applies them in the visual editor. Mida lists 74+ integrations, including Google Analytics 4, Google Tag Manager, Segment, HubSpot, Shopify, WordPress, Slack and Webflow. Native iOS and Android SDKs support server-side A/B testing and feature flags; a Flutter SDK is also listed. Mida says its compressed script is 15KB and designed to have minimal impact on site speed. The free Sandbox plan has limits including 50,000 daily tracked events, 60 days of data retention, and two active experiences and goals. Growth costs $299/mo when billed annually and includes a 15-day free trial; Enterprise pricing is custom and not listed.