Frase vs SpyFu

Frase combines SEO research, content optimization and GEO scoring to help teams work on search rankings and AI citations. Its workflow researches topics, drafts pages in a brand voice, scores content for Google and AI search, and supports publishing, monitoring and fixes. Content can be published to WordPress, Webflow, Sanity and Wix, or hosted through FraseCMS. Frase Answers responds to visitors using a site's own content with citations and captures the questions they ask. AI Visibility monitors citations across ChatGPT, Perplexity, Claude, Gemini and Google AI; Content Guard tracks rankings and traffic decay and drafts fixes for approval. Frase supports multilingual writing in more than 70 languages and locale variants, team collaboration, and a REST API for content, SERP and audit endpoints. Starter costs $39 a month billed yearly, or $49 per month month to month, and includes 10 articles and 50 audit pages monthly. FraseCMS Free includes 100,000 monthly page views and 25 GB bandwidth. The service is available on web, extension and API.

SpyFu is a web and API service for SEO, paid-search and competitor research. Its listed tools cover keyword research, rank tracking, site audits, backlink analysis, competitor research and reporting. The service says its live SEO and PPC intelligence refreshes every 15 seconds, with more than 18 years of historical data and indexing across 152 million websites. Users can work through the web service, API, SpyFu GPT or ChatGPT integration, with Google Search Console also listed as an integration. Reports can be white-labeled, automated, exported as PDFs or shared through other exports. Google Ads competitor keyword downloads have no download limits. SpyFu offers a free access option, but states no free-tier limits. Paid plans include Basic at $39 a month billed monthly or $29 a month billed annually; Pro + AI is $119 a month after its first month, or $89 a month annually; Team / Agency is 249.00 USD monthly or 187.00 USD annually.