Freshmarketer vs Frosmo
Freshmarketer
freshworks.comFrosmo
frosmo.comSide by side
| Figure | Freshmarketer | Frosmo |
|---|---|---|
| Price from | $15/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 0 |
| Spec score · Conversion Rate Optimization Software | 8.9 (#3) | 7.5 (#28) |
| Founded | 2010 | 2008 |
| Headquarters | San Mateo, California, USA | Helsinki, Finland |
| Integrations | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. | The platform can integrate through APIs with back-end systems, analytics tools, marketing automation systems, data management platforms, databases, and product feeds. |
| Security | Freshworks says its servers are hosted in a data center protected by 24-hour surveillance and kept up to date with security patches. | Frosmo’s data processing annex says it maintains technical and organizational security measures and restricts certain transfers of personal data outside the EU/EEA without customer consent. |
| Support | Freshworks directs Freshmarketer pricing and signup questions to [email protected]. | Frosmo Customer Success is available 8am–4pm CET on Finnish business days; support covers installation, operation, usage, and suspected platform errors. |
Plans
In their own words
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.