Freshmarketer vs HubSpot Marketing Hub
Freshmarketer
freshworks.com
HubSpot Marketing Hub
hubspot.comSide by side
| Figure | Freshmarketer | HubSpot Marketing Hub |
|---|---|---|
| Price from | $15/mo | $7/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 8 |
| Spec score · Marketing Automation Software | 9.1 (#6) | 9.4 (#1) |
| Spec score · All-in-One Marketing Platform | 8.8 (#5) | 9.0 (#3) |
| Audience | Freshworks describes Freshmarketer as built for sales and marketing teams and for attracting, nurturing, and converting customers. | Professional is described for marketing teams running omni-channel campaigns, while Enterprise is for marketing organizations seeking governance and customer journeys at scale. |
| Included contacts | 100 | 1000 |
| CRM integrations | native | multiple |
| Customer journeys | It provides automated, cross-channel customer journeys. | Yes |
| Email automation | Yes | Yes |
| Enterprise contacts | The Enterprise plan includes 500 marketing contacts. | Enterprise includes 10,000 marketing contacts. |
| Lead capture forms | Yes | Yes |
| Founded | 2010 | 2006 |
| Free plan | Yes | Yes |
| Free trial | Freshmarketer offers a fully loaded 21-day trial with no credit card required. | HubSpot states that Marketing Hub can be tried free for 14 days with no credit card required. |
| Headquarters | San Mateo, California, USA | Boston, MA, USA |
| Integrations | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. |
| Lead scoring | Yes | Yes |
| Purpose | Freshmarketer provides AI-powered marketing automation to generate sales-ready leads, support multichannel engagement, and drive business impact. | Marketing Hub is marketing automation software designed to generate leads and automate marketing to drive growth. |
Plans
HubSpot Marketing Hub
- FreeFree
- FreeFree
- Starter$7 a month
- StarterPriced on request
- Professional$890 a month
- ProfessionalPriced on request
- Enterprise$3,600 a month
- EnterprisePriced on request
In their own words
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.
HubSpot Marketing Hub
HubSpot Marketing Hub has no write-up on Specifiction yet; its figures are above.