Freshmarketer vs Intempt Marketing
Freshmarketer
freshworks.comIntempt Marketing
intempt.comSide by side
| Figure | Freshmarketer | Intempt Marketing |
|---|---|---|
| Price from | $15/mo | $24/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 10 |
| Spec score · Marketing Automation Software | 9.1 (#7) | 8.9 (#12) |
| Compliance | The Freshworks Trust Center lists SOC 2 Type 2, SOC 3, ISO/IEC 27001:2022, ISO/IEC 27701:2019, PCI DSS v4.0.0, and other compliance materials. | Intempt states that SOC 2 Type II is in progress with a Q1 2027 target and that a DPA applies automatically to every account. |
| CRM integrations | native | multiple |
| Customer journeys | It provides automated, cross-channel customer journeys. | Yes |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. | The integration catalog lists JavaScript, Node.js, Python, PHP, iOS and Android sources plus Shopify, Stripe and HubSpot platforms and SendGrid, Twilio, Gmail, Slack, Amazon SES, Kafka, S3 and Firebase destinations. |
| Lead scoring | Yes | Yes |
| Security | Freshworks says its servers are hosted in a data center protected by 24-hour surveillance and kept up to date with security patches. | Intempt says it encrypts data in transit with TLS 1.2 or higher and at rest with AES-256 or equivalent, and retains encrypted backups for 14 days. |
Plans
Intempt Marketing
- FreeFree
- Pro$24 a month
- Organization$49 a month
- Enterprise$99 a month
- Top-up 50 credits$7.50, paid once
- AI Pass Starter$55 a month
- AI Pass Growth$100 a month
- AI Pass Scale$225 a month
- AI Pass Business$400 a month
- AI Pass Enterprise$700 a month
In their own words
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.
Intempt Marketing
Intempt Marketing brings together on-site personalization, customer journeys, experiments, product recommendations, and campaign workflows. All five features use a shared behavioral customer profile, so they do not require separate integration work to share that context. A no-code visual editor lets teams vary content for visitor segments or individuals. Journeys can react to product behavior, purchase history, and real-time signals across email, SMS, push, and in-app, with exit and re-entry rules. Teams can run no-code A/B tests with CUPED variance reduction and turn winning experiments into Personalize rules in one click. Recommendations use collaborative filtering trained on product catalogs and behavioral history, with real-time model updates and strategy testing. Workflows connect the marketing tools into automated campaign pipelines, and campaign goals can be described for automatic workflow creation. Integrations include Shopify, Salesforce, HubSpot, Klaviyo, Mailchimp, Segment, Mixpanel, Slack, and Twilio. A free plan is available, but the Marketing page does not state its limits; listed paid pricing starts at $19.20/user/mo billed annually.