Freshmarketer vs Mautic
Freshmarketer
freshworks.com
Mautic
mautic.orgSide by side
| Figure | Freshmarketer | Mautic |
|---|---|---|
| Price from | $15/mo | €247.50/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 3 | 5 |
| Spec score · Marketing Automation Software | 9.1 (#7) | 9.2 (#4) |
| Spec score · All-in-One Marketing Platform | 8.8 (#6) | 8.7 (#10) |
| Audience | Freshworks describes Freshmarketer as built for sales and marketing teams and for attracting, nurturing, and converting customers. | Mautic was launched to provide powerful marketing automation tools to small and medium-sized businesses and now serves marketers from freelancers to enterprises and universities. |
| Automation | It provides email, WhatsApp, SMS, transactional-email, chatbot, chat-campaign, and real-time customer-journey automation. | Mautic provides lead nurturing and drag-and-drop campaign automation for customized marketing touchpoints. |
| Included contacts | 100 | 50000 |
| CRM integrations | native | multiple |
| Customer journeys | It provides automated, cross-channel customer journeys. | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Its forms can be embedded on landing pages, websites, applications and popup modals. |
| Free plan | Yes | Yes |
| Integrations | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. | Mautic offers CRM and SMS integrations, webhooks, a plugin marketplace, and a REST API for custom integrations. |
| Lead scoring | Yes | Point scoring helps prioritize leads and provides a central contact overview. |
| Support | Freshworks directs Freshmarketer pricing and signup questions to [email protected]. | Mautic directs users to forums for troubleshooting and offers partners for hosting, support, training and consultancy. |
Plans
Mautic
- Mautic Essential€247.50 a month
- Mautic Professional€1,237 a month
- Mautic EnterprisePriced on request
- Download (self-host)Free
- Mautic TrialFree
In their own words
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.
Mautic
Mautic is an open-source marketing automation suite for email campaigns, lead management, and customer journeys. Its drag-and-drop tools support personalized and A/B-tested marketing or transactional emails, landing pages, and campaign design. Marketers can score leads, collect information with forms, organize contact profiles by funnel stage, and gather multichannel data. Integrations include CRM and SMS services, webhooks, plugins, and a REST API. Mautic can run on a user's own server or hosting, with configurable tracking controls, IP anonymization, and cleanup tasks intended to support privacy requirements such as GDPR and CCPA. The free self-hosted download requires familiarity with CLI, web-server configuration, databases, PHP, and cron jobs; Mautic recommends a virtual private or dedicated server rather than cheap shared hosting. Managed hosting includes maintenance, updates, and security patches. A 14-day trial is available without a credit card. The listed Essential managed plan costs €247.50 a month when billed annually, or 275 EUR per month when billed quarterly. Professional starts at €1,237 a month.