Freshmarketer vs Salesforce Marketing Cloud Account Engagement
Freshmarketer
freshworks.comSalesforce Marketing Cloud Account Engagement
salesforce.comSide by side
| Figure | Freshmarketer | Salesforce Marketing Cloud Account Engagement |
|---|---|---|
| Price from | $15/mo | $1,250/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 8 |
| Spec score · Marketing Automation Software | 9.1 (#7) | 8.5 (#24) |
| Audience | Freshworks describes Freshmarketer as built for sales and marketing teams and for attracting, nurturing, and converting customers. | The product page describes Account Engagement as supporting on-demand generation and account-based marketing strategies. |
| Included contacts | 100 | 10000 |
| CRM integrations | native | native |
| Customer journeys | It provides automated, cross-channel customer journeys. | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2010 | 1999 |
| Free plan | Yes | No |
| Headquarters | San Mateo, California, USA | San Francisco, California, United States |
| Integrations | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. | The edition comparison lists Data Cloud Connector, bit.ly Pro Connector, Eventbrite, native CRM, Olark Chat, webinar, and Google Ads integrations. |
| Lead scoring | Yes | Yes |
| Purpose | Freshmarketer provides AI-powered marketing automation to generate sales-ready leads, support multichannel engagement, and drive business impact. | Marketing Cloud Account Engagement is a B2B marketing automation platform for lead generation, nurturing, and sales and marketing alignment. |
| Starting price | Paid plans start at $15 per month, billed annually. | 1250 |
| Support | Freshworks directs Freshmarketer pricing and signup questions to [email protected]. | The Standard Success Plan is included in all licenses and provides Knowledge Articles, documentation, Trailhead, and the global Trailblazer Community. |
Plans
Salesforce Marketing Cloud Account Engagement
- Growth+$1,250 a month
- Plus+$2,750 a month
- Advanced+$4,400 a month
- Premium+$15,000 a month
- Growth+$1,250 a month
- Plus+$2,750 a month
- Advanced+$4,400 a month
- Premium+$15,000 a month
In their own words
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement has no write-up on Specifiction yet; its figures are above.