Freshmarketer vs Sugar Market
Freshmarketer
freshworks.comSugar Market
sugarcrm.comSide by side
| Figure | Freshmarketer | Sugar Market |
|---|---|---|
| Price from | $15/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 5 |
| Spec score · Marketing Automation Software | 9.1 (#7) | 8.1 (#45) |
| Analytics | Its reporting includes an e-commerce dashboard, email and SMS performance metrics, revenue attribution, A/B testing, heatmaps, and session replay. | Sugar Market describes real-time analytics for adjusting campaign strategy and measuring each campaign’s impact. |
| Included contacts | 100 | 10000 |
| CRM integrations | native | multiple |
| Customer journeys | It provides automated, cross-channel customer journeys. | Yes |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2010 | 2004 |
| Free plan | Yes | No |
| Headquarters | San Mateo, California, USA | Cupertino, California, United States |
| Integrations | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. | SugarAI says its ecosystem connects with Dropbox, DocuSign, Office, SharePoint, ZoomInfo, and ERP systems including Epicor, NetSuite, Sage, and SYSPRO. |
| Lead scoring | Yes | Yes |
| Purpose | Freshmarketer provides AI-powered marketing automation to generate sales-ready leads, support multichannel engagement, and drive business impact. | Sugar Market helps marketing teams plan, execute, and measure campaigns in one place to generate leads and track what drives pipeline and revenue. |
| Support | Freshworks directs Freshmarketer pricing and signup questions to [email protected]. | SugarAI points customers to its support portal, professional services, and a SugarClub community for guidance and support. |
Plans
Sugar Market
- MarketPrice not published
- AdvisorPrice not published
- PartnershipPrice not published
- StrategicPrice not published
- Sugar MarketPriced on request
In their own words
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.
Sugar Market
Sugar Market has no write-up on Specifiction yet; its figures are above.