| Price from | — | $15/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 1 | 6 |
| Spec score · Rewards and Incentives Software | 7.5 (#10) | 7.7 (#7) |
| Integrations | Friendbuy lists integrations including Shopify, Shopify Plus, Shopify POS, Klaviyo, Attentive, Braze, Recharge, Segment, Trybe, and Salesforce Commerce Cloud. | The integrations directory lists tools including Klaviyo, Gorgias, Judge.me, Recharge, Tapcart, and Shopify POS. |
| Product | Friendbuy combines referral, loyalty, and influencer programs on a growth platform for customer acquisition and retention. | Smile describes itself as a loyalty platform for Shopify brands. |
| Security | Friendbuy states that data moves over encrypted connections and that a data processing agreement and subprocessor list are available on request. | Smile’s site states that it is SOC 2 Type II compliant. |
| Support | Friendbuy describes white-glove, project-managed onboarding, an ongoing success plan, and customer success alerts. | The Plus plan includes priority support, and its pricing comparison lists live chat with a loyalty expert among its support features. |
