Friendbuy vs Yotpo Loyalty
Friendbuy
friendbuy.com
Yotpo Loyalty
yotpo.comSide by side
| Figure | Friendbuy | Yotpo Loyalty |
|---|---|---|
| Price from | — | $199/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 1 | 5 |
| Spec score · Rewards and Incentives Software | 7.5 (#10) | 8.3 (#2) |
| API | Friendbuy says every account includes a REST API, real-time webhooks, and an MCP server for AI assistants. | The public Loyalty API supports customer profiles, points awards, referrals and reward redemption at https://loyalty.yotpo.com/api/v2. |
| Headquarters | Palos Verdes Estates, California, United States | Israel |
| Integrations | Friendbuy lists integrations including Shopify, Shopify Plus, Shopify POS, Klaviyo, Attentive, Braze, Recharge, Segment, Trybe, and Salesforce Commerce Cloud. | Yotpo says its loyalty data connects to more than 60 partner applications, including Klaviyo, Attentive and Gorgias. |
| Security | Friendbuy states that data moves over encrypted connections and that a data processing agreement and subprocessor list are available on request. | Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications. |
| Support | Friendbuy describes white-glove, project-managed onboarding, an ongoing success plan, and customer success alerts. | The Pro plan includes 24/7 chat and email support; the Free plan lists Support Center tutorials. |
Plans
Yotpo Loyalty
- FreeFree
- FreeFree
- Pro$199 a month
- EnterprisePriced on request
- PremiumPriced on request
In their own words
Yotpo Loyalty
Yotpo Loyalty & Referrals helps ecommerce brands build rewards programs for retention, revenue, and repeat engagement. Merchants can use more than 25 ready-made earning rules and customize points, multipliers, and eligibility. Rewards may include cash or percentage discounts, free products, donations, custom experiences, or exclusive access. Tiers can reflect spend, purchases, engagement, or custom behaviors, with benefits tailored to each tier. Yotpo lists Shopify, Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, and custom platforms as supported, though features vary by platform. Named integrations include Klaviyo, Recharge, and ShoppingGives; the product also mentions Shopify POS and webhook-based custom workflows. Free costs nothing and includes a basic points campaign, referrals, program awareness tools, and Support Center tutorials. Pro costs $199 a month for the first 500 monthly orders, with per-order rates above that. Pro adds earning and redemption options, CRM integrations, fraud prevention, and 24/7 chat and email support. Premium and Enterprise pricing is custom. Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications.